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As Black Friday 2023 rolls into focus, we are expecting plenty of baby deals on all kinds of parenting kit - and we're here to share them with you.
If you're wondering which is better, Black Friday or Cyber Monday, the answer is they're pretty much the same thing, at least when it comes to sales on baby equipment and pregnancy/parenting products. These days Black Friday is a whole weekend of discounts and deals with some extra price drops going live on Cyber Monday.
This year we're expecting many brands and retailers to start their Black Friday and Cyber Monday sales early, with Black Friday discounts live from mid-November. Items that were particularly popular last year include those that help combat the rising cost of living such as air fryers, dehumidifiers, and microwaves.
If you're expecting a baby or have little ones at home, Black Friday is a good chance to make some big savings on expensive baby gear including prams, pushchairs, car seats, baby monitors, feeding and bathing equipment, and more.
Our editorial team, including our Consumer Editor and Family Editor will be bringing you the best Black Friday baby deals. We'll be adding new deals as we find them and highlighting the best prices on baby products - particularly ones that we've tried out, reviewed, and highly recommend.
Where to find the best Black Friday baby deals 2023
- Amazon: Epic deals on every type of baby gear and toys
- Baby Planet: Up to 70% off prams, car seats, baby carriers, and more
- Boots: Up to 50% off baby essentials including Bugaboo and Maxi Cosi
- Cosatto: A whopping 70% off car seats, prams, pushchairs, highchairs
- Disney: Big reductions on Disney toys
- Ickle Bubba: Big bundle savings on travel systems and more
- John Lewis: Save on Bugaboo, Stokke, Silver Cross and Uppababy
- Kiddies Kingdom: Baby deals with up to 40% off best sellers
- Kidly: Up to 40% off baby gear and wooden toys
- Mamas & Papas: Up to 50% off everything from furniture to prams
- My 1st Years: Up to 50% off bestselling personalised baby gifts
- Smyths: HALF PRICE toys
- Snuz: Up to 30% off until 5th December
- Superdrug: Black Friday deals with up to 60% off
- Very: Huge discounts on brands including Hauck and Silver Cross
Best Cyber Monday baby deals 2023
Below, we've listed all the best Black Friday deals we've found for baby gear, categorised by product type, so you can head straight to the relevant section. Or browse through everything!
BLACK FRIDAY PRAM DEALS
Prams aren't cheap but Black Friday is a brilliant opportunity to pick up a top-of-the-range pram for a budget price - you can literally save hundreds of pounds if you know where to look. (Which is why we're here.)
There's a lot to think about when choosing a pram, from how much it weighs (consider lifting it in and out of the car boot or carrying it up some steps) to how easy it easy to fold and unfold. If you're unsure, read our guide to the best prams, all of which we've put to the test, to work out which one is right for you.
Suitable from birth, these are the best Black Friday pram deals live now.
Bugaboo Fox 3 Carrycot and Seat Pushchair: was
£1,115 now £780.50 (SAVE £334.50)| Bugaboo
From the plush carrycot - complete with aerated mattress - and large underseat basket to its large, puncture-proof wheels and 4-wheel suspension, this is a premium pram packed with first-class features. It handles even the bumpiest terrain with ease and can be comfortably pushed with one hand. With hundreds of pounds shaved off the price, this is a steal if you're in the market for a top-range pram.
iCandy Lime Pushchair and Carrycot – WAS
£755 NOW £604 (SAVE £151) | Amazon
We put this iCandy model to the test for our guide to the best pushchairs and chose it as our best premium buy based on our mum tester's glowing review. This price is pretty unbeatable - it's still £100 more at John Lewis. The bundle includes the pushchair and carrycot plus a matching change bag and footmuff - everything you need to get out and about with your baby from birth to toddlerhood and beyond.
Strada Complete Pushchair Bundle - WAS
£1,721 NOW £1,349 (SAVE £372) | Mamas & Papas
We put the Strada through our tried and tested parent reviews and it came out with a glowing report in our guide to the best pushchairs. This pushchair bundle consists of nine different items including the rocking carrycot and the award-winning Aton 5 Car Seat plus the car seat base - a total bargain for everything you need to transport your baby from A to B - with a whopping discount of more than £350.
Mamas & Papas Flip XT2 - WAS
£1,538 NOW £899 (SAVE £639) | Mamas and Papas
A travel system is the right choice if you drive everywhere and want to move your baby between the car seat and the pram without waking them. Order this 8-piece travel system bundle now - with more than £600 knocked off the price - and you'll have everything you need in mid-December - ready for whenever your 2023 baby arrives!
Nuna Mixx Next 4 Piece Pushchair Bundle Including Carrycot, Pipa Next Infant Carrier & Base: was £1,240 now £990 (save £250) | Mamas and Papas
A bundle deal is a great way to buy several expensive items of baby gear at once whilst saving yourself some money. This brilliant value bundle includes the pushchair, carrycot, car seat, and base so you'll have everything you need to get out and about with your baby from pram to pushchair to car and back again. And there's £250 off for Cyber Monday!
Silver Cross Pioneer Pram, Pushchair and Carrycot + Simplicity Plus Car Seat: was
£1000 now £780.50 | Samuel Johnston
No wonder the Royals love Silver Cross prams. With a polished chrome chassis and a coordinating leatherette handle, this classic Silver Cross pram can handle muddy forest walks - thanks to all-terrain wheels and great 4-way suspension - as well as shiny shop floors. For newborns, we love the carrycot with its anti-bacterial bamboo lining to help regulate your baby's temperature. If you wish to attach a car seat to create a travel system, the frame is compatible with Silver Cross Dream and Simplicity Plus infant carrier car seats.
BLACK FRIDAY PUSHCHAIR DEALS
Prams for newborns and younger babies have carrycots or fully-reclinable seats that allow little ones to lie completely flat which is essential for the healthy development of the spine and lungs. Pushchairs and strollers with upright seats are better suited to older babies and inquisitive toddlers who like to sit up and the world around them. (Some prams have both carrycot attachments and upright seats so think carefully about what's best for your baby.) Pushchairs also tend to be lighter and nippier than lie-flat prams so they're a practical choice for whizzing around with a heavy, growing toddler. For travel use, look for a lightweight buggy that weighs 7kg or less. Read our guide to the best pushchair to help you choose the right set of wheels. These Cyber Monday pushchair deals are perfect for growing toddlers who no longer need lie-flat seats or carrycots but still like to hitch a ride in the buggy on a regular basis.
Giggle Quad Travel System Bundle - WAS
£599.95 NOW £299.95 (SAVE £300) | Cosatto
This is a seriously good value bundle deal for a travel system. Prams and pushchairs don't get more colourful than Cosatto and the brand always impresses our parent testers in our consumer reviews. You get the pushchair, carrycot, carrycot mattress, car seat, and rain cover all included for this price - with £300 off!
Ocarro 10 piece Travel System Bundle - WAS
£1,738 NOW £1,379 (SAVE £359) | Mamas & Papas
A cracking deal on an award-winning pushchair that fared well with our mum tester for our guide to the best prams, this can handle both city and country walks, or even a bit of off-roading. Ease of use, comfort, and clever features like the extended sunshade and big basket made our tester call this 'a brilliant buy'. It looks, feels, and handles like a luxury item but now it's a bargain price with a saving of more than £350.
Silver Cross Reflex - WAS
£325 NOW £235 (SAVE £90)| Amazon
Suitable from birth until your baby weighs 25kg, this compact pushchair is the perfect Cyber Monday travel stroller. It has a roomy seat, a memory foam head cushion, and an ergonomic backrest to fully support your baby's neck and spine. It's a great choice if you need a lighter set of wheels for a growing toddler.
Cosatto Woosh Double Stroller - WAS
£379 NOW £299.99 (SAVE £80)| Very
You won't find a better double pushchair for less than £300. Suitable from birth up to 22kg / 3yrs (per seat), the Woosh Double Stroller is the perfect city stroller for twins or siblings / playmates of a similar age. Lockable front swivel wheels and all-around suspension make easy work of any terrain and the one-hand fold mechanism and free-standing design make it a dream to pop away and store easily.
BLACK FRIDAY BABY MONITOR DEALS
Baby monitors vary greatly in price and have many different features, from basic audio models to ones that stream live video footage and even monitor your baby's movement. Some high-tech baby monitors rely on WiFi connectivity and are compatible with smartphones and others can even be worn by your baby. Think about whether you want a techy gadget or a basic model, if you'd prefer it to run on batteries (you'll need to remember to recharge it) or mains power, and what kind of features you're willing to be pay more for, such as motion sensors, cry alert functionality and two-way talk back so you can soothe your baby without entering the room.
Read our guide to the best baby monitors to help you decide which Cyber Monday baby monitor deal is the best for you.
Angelcare Ac327 3-in-1 Baby Movement Monitor with Video - WAS
£199.99 NOW £119.89 (SAVE £80.01) | Amazon
The best price we've found on one of the top-performing video baby monitors - it's also top of Amazon's most-wished-for list. For peace of mind, it sounds an alarm if there is no movement detected from your baby after 20 seconds. It also has a large LED screen with night vision functionality and temperature display, as well as digital zoom and pan features on the camera.
VTECH VM923 Video Baby Monitor - WAS
£79.99 NOW £64.99 (SAVE £15) |Currys
There are plenty of useful features packed into this video baby monitor, including automatic night vision for a clear picture on the darkest of nights and 2-way talkback so you can soothe your baby with your voice without entering the room. The camera is fully adjustable - you can tilt, pan, and zoom for the perfect angle - and the parent unit has a large colour screen. The battery runs for 19 hours so you don't need to worry about it running out overnight, and the monitor has lullaby and soothing sound modes plus a temperature sensor.
CuboAi Plus Smart Baby Monitor: WAS
£189, NOW £151 at Amazon (save £38)
This clever baby monitor was co-created with paediatricians to detect if your baby is face down or has their mouth and nose covered - if so, you'll receive a real-time alert. It also has a raft of handy features including night vision, cry detection, and sleep analytics. It's a pricy option but a dream for gadget-lovers and with almost £40 off it's a good value buy.
BLACK FRIDAY CRIB / MOSES BASKET DEALS
A cot is a very important purchase. Not only is it expensive but it can make a significant difference in how much sleep you and your baby get. Check measurements to make sure it'll fit in your bedroom before you buy as your baby should sleep in the same room as you for the first six months. Next, think about how long you plan to use it - a cotbed costs more but saves you money as it turns into your baby's first toddler bed. Check out our guide to the best Moses baskets, travel cots and cotbeds for more guidance.
SNOO Smart Sleeper Baby Cot – WAS
£1,1950 NOW £717 (SAVE £478) | Happiest Baby
Suitable from birth to six months, this techy baby cot actually responds to your baby with five levels of soothing sound and motion to settle them when they wake. You can control the cot's responses via an app on your smartphone and even track your baby's sleep patterns. Sounds crazy. It's incredible. Read our reviewto see if it's right for you. It's going back up to full price soon.
Moses Basket and Stand - WAS
£154.90 NOW £134.95 (SAVE £19.95) | The Little Green Sheep
We picked this as the best budget buy in our roundup of the best Moses baskets - read our review to learn more. And now for Cyber Monday, you can get the whole bundle with the stand included for an even better price than normal.
SnüzPod 4 Bedside Crib WAS
£199.95 NOW £159.96 (SAVE £39.99) | Boots
We highlighted this as one of the best buys in our guide to the best bedside cribs - see the review to find out why we love it. Teaser: it has lightweight removable bassinet and breathable mattress plus you can use it as both a standalone crib and a bedside crib. Put the £40 saving towards some matching bedding!
This bedside crib has a zip-away side panel so you can safely co-sleep with your baby. It's ideal for travel use as it packs away neatly for easy storage. It also has some useful built-in features including lights, sound, and vibration modes to help soothe your baby to sleep. It's suitable from birth to six months and there's 20% off with this Cyber Monday baby deal.
BLACK FRIDAY CAR SEAT DEALS
Car seats can seem really complicated. The key thing to consider is your baby's weight because car seats are classified into 'groups' based on the upper weight limit of each car seat. It's important not to move your baby on to the next category too soon. Think about whether you want to lift the seat out of the car and attach to your pram (not all car seats can do this) to make it easy to move your baby between the house and the buggy without unbuckling them from the car seat each time. Read our guide to the best car seats to help you decide which type is right for your child.
Maxi-Cosi Pebble Pro Baby Car Seat Group 0+ - WAS
£199.99 NOW £132.99 (SAVE £67) | Mamas & Papas
Car seats are categorised by their upper weight limit and this is the best Group 0+ car seat deal we've seen - that means it's suitable from birth until your baby weighs 13kg or around 15 months old. Maxi-Cosi is a well-respected car seat brand and this particular seat impressed us when we reviewed it. At under £140 this is a rare good deal.
Joie Stages Baby to Child Car Seat - WAS
£160 NOW £11.95 (SAVE £45.05) | Mamas & Papas
This Joie car seat can be used both rear-facing and forward-facing and is suitable from birth all the way up until your child is seven years old, so it's excellent value for money - even before the Cyber Monday saving. It also has side-impact protection to support your child's head, back, and hips.
Cosatto All in All Rotate i-Size Car Seat WAS
£329.95 NOW £229.95 (SAVE £100) | Cosatto
This is an extended rear-facing iSize car seat that rotates 360' making it super easy to get your baby in and out. It's suitable from birth all the way up to age 12 so it's brilliant value, especially with £100 off, for the only car seat you'll ever need to buy.
This iSize car seat is suitable for toddlers aged around 15 months all the way up to 12 years. With an adjustable headrest and four recline settings, it's a brilliant buy if you're looking for a car seat to last until your child no longer needs one. We've had our eye on it and this is the best price drop we've seen yet.
BLACK FRIDAY BREAST PUMP DEALS
Breast pumps are some of the best deals around during Black Friday so it's worth reading up on the best breast pumps to work out which one is top of your wish list. Then check this page for updates as deals go live - the price of your favourite gadget is almost guaranteed to drop.
Elvie Single Electric Breast Pump - WAS
£269 NOW £201.75 (SAVE £67.25) | Elvie
The hands-free breast pump that's on every new mum's wish list is small and quiet enough to pop in your bra - no fancy pumping bra needed - and carry on with your day while you express your breastmilk. You can even control the pump via your smartphone. This is the BEST EVER Black Friday Elvie breast pump deal so don't hesitate if you're hoping to snap one up for a saving - here's your chance.
Lansinoh 2-in-1 Double Electric Breastpump - WAS
£165 NOW £99.99 (SAVE £65.01) |Amazon
A versatile hospital-grade double electric pump that can be used as either a single or double pump. It has three different pumping modes and eight suction levels so you can adjust it for maximum comfort and efficiency.
Medela Swing Flex Single Electric Breast Pump - WAS
£139.99 NOW £99.99 (SAVE £56) | Amazon
A cracking price on one of the top-performing electric breast pumps. It's a compact and highly portable pump that mimics a baby's natural sucking rhythm to make for a comfortable experience while pumping. It also has variable phases and vacuum levels so you can get the settings just right to suit you.
Medela Harmony Manual Breast Pump: WAS
£29.99 NOW £20.49 (SAVE £9) | Amazon
This is the perfect breast pump if you normally breastfeed your baby and only express occasionally - or if you're expecting a baby and plan to breastfeed but want to keep a breast pump in the cupboard just in case. It's small enough to pop in your change bag and already great value - but at just over £20 with £9 off it's a real Black Friday baby bargain.
BLACK FRIDAY BABY CARRIER DEALS
Baby carriers come in all sorts of different designs. You could spend anything between £30 and well over a hundred pounds. From ergonomic carriers that distribute your baby's weight evenly - ideal if you have a bad back - to multifunctional ones that can be worn in lots of different positions including on your back - the possibilities are almost endless. Think about how you want to carry your baby, how easy it is to adjust the carrier if your partner plans to use it, and how much you're willing to spend. Check out our guide to the best baby carriers for further guidance.
Ergobaby Omni 360 Cool Air Mesh Carrier - WAS
£164.90 NOW £120 (SAVE £44.90) | Mamas & Papas
This versatile baby carrier is one of the best carriers you can buy but it's not cheap - so this is a great opportunity to snap it up with more than £40 off. It has four carrying positions and it's suitable for use from birth until your baby weighs 20kg. It also has a tuck-away sun protection hood so you can even breastfeed your baby without removing them from the carrier.
BLACK FRIDAY STERILIZER DEALS
Whether you're preparing for a new arrival or upgrading your feeding kit, the right sterilizer can make life as a new mum that little bit easier, taking some of the stress out of cleaning your baby's bottles safely. On Cyber Monday, it's well worth picking a top-of-the-range sterilizer with all the extra features at a fraction of the usual price. Read our guide to the best sterilizers to decide which one will suit your needs.
Tommee Tippee Advanced Steri-Dry Electric Steriliser and Dryer - WAS
£100 NOW £39.99 (SAVE £60.0) | Amazon
This steam sterilizer kills viruses and 99.9% of bacteria without the use of chemicals. It has three different settings to choose from and can hold up to six baby bottles - and they don't have to be Tommee Tippee ones. If you keep the lid closed, it will also keep your items sterile for up to 24 hours. It's the best sterilizer we've found for less than £40 with a HUGE discount of £60.
BLACK FRIDAY HIGHCHAIR DEALS
Someone's hungry! If it's time to start thinking about weaning, it's time to choose a highchair. Even if starting solids seems like a long way off for your baby, now is a good time to buy a top-performing highchair at a reduced price. Read our guide to the best highchairs for further guidance.
Noodle Supa Highchair Queens Breakfast 2 - WAS
£149.95 NOW £99.95 (SAVE £50) | Cosatto
This gets our vote as the cutest highchair in town. Cosatto prints are a riot of colour to cheer up even the fussiest of eaters. We reckon your little soldier will happily climb into this when it's time for some grub. And what a bargain with £50 off!
If you're short on space in the kitchen or just tired of tripping over the legs of your highchair, this is the perfect solution. You can fold it with one hand (yes, really - we've checked) and it's ultra-slim and compact for easy storage. It has nine height settings to suit you and it's suitable from six months until your little one weighs 15kg.
BLACK FRIDAY BABY WALKER DEALS
Read our guide to the best baby walkers to decide which one will suit your baby - and your decor - best.
VTechFirst Steps Baby Walker - WAS
£42.99 NOW £29.99 (SAVE £13) | Very
Jam-packed with fun sounds and features to keep busy brains and curious hands occupied, this dynamic walker also offers great support for little feet just starting to step out. A classic piece of baby gear, this walker gave our tester's baby hours of fun play, as well as physical support to boost her confidence on her feet. Our parent panel picked this as the best baby walker you can buy in our recent reviews.
Fisher-Price Jumperoo Baby Activity Center - WAS £
109.99 NOW £74.99 (SAVE £35) | Very
With a spinning seat that rotates 360°, this free-standing activity centre toy never seems to fall out of favour with parents. It's easy to adjust through three different height settings as your baby grows and it packs away neatly so you can take it on holiday or just tidy away the baby debris after a busy day of bouncing and spinning!
BLACK FRIDAY CHANGE BAG DEALS
Absolute bargains on nappy bags designed to carry everything but the kitchen sink - and still look stylish!
Tea Rose Backpack Nappy Changing Bag - WAS
£90 NOW £46.75 (SAVE £43.25) | Cath Kidston
This chic and simple structured backpack comes with a quilted changing mat and matching insulated bottle holder included - so it's brilliant value for money at this price. With padded straps, long grab handles, and plenty of pockets, it has all you need for bringing everything along when you're out and about with your baby. And we LOVE that it has velcro loops so you can easily hook it onto your pushchair handle.
Callas Floral Cotton Muslin Changing Bag - WAS
£50 NOW £32.50 (SAVE £17.50) | La Redoute
The gorgeous thing about this change bag is that it's made from cotton muslin with a quilted effect so it's lightweight and machine washable - and it will only get softer with time. With a polyester filling and cotton lining, it has patch pockets on the front and on each side plus an interior pocket for stashing your valuables. There's also a detachable, adjustable shoulder strap and 2 carry handles.
BLACK FRIDAY BABY CLOTHING DEALS
Mini V by VeryBaby Unisex I'm New Here Sleepsuit - WAS
£9 NOW £3.50 (SAVE £5.50) | La Redoute
Available in ages newborn - 12 months, this unisex sleepsuit is made from 100% cotton with a colourful rainbow design and a cute 'Hey I'm new here' print on the front. It has closed feet for cosy toes and cuffed sleeves plus button-press fastenings all the way down the front for easy changing times. At £3.50 you're literally saving more than you're spending!
BLACK FRIDAY BABY CHAIR AND BOUNCER DEALS
Our guide to the best baby bouncers to help you make the right choice.
Bud 2-in-1 Booster Seat with Activity Tray - WAS
£84 NOW 55 (SAVE £29) | Mamas and Papas
We're already huge fans of the Bug 3-in-1 Floor and Booster seat from Mamas and Papas - but we swooned over this cute Bud version when we met up with Mamas & Papas recently to check it out. Designed to attach easily to most chairs, it makes it possible for your baby to join you at the family table - ideal for beginning your adventures in weaning! And with almost £30 off it's top of our list of must-have Cyber Monday baby deals.
Babymoov Swoon Up Baby Bouncer - WAS
£139.99 NOW £83.99 (SAVE £56) | Mamas and Papas
This is a brilliant baby buy for Cyber Monday with more than £50 off the original price - we've price-checked this deal and it's still over £100 elsewhere. The rocking bouncer has a 360° rotating seat but you can lock it into position too so your baby can join in with family chats or mealtimes. It's height-adjustable so you can match it to the seat you're sitting on to bring your baby closer, and it comes with a detachable play arch and 3 toys.
BLACK FRIDAY TOY DEALS
From Encanto toys and Bluey toys to baby sensory toys and Montessori toys, we've tracked down some brilliant Black Friday toy bargains for playtime with your baby or toddler. Have a peek at our guide to the best toys for 6 month olds for more inspiration.
Disney Store Mirabel Singing Doll – WAS £20 NOW £25 (SAVE £16.66) | Disney
Little fans of Encanto will love owning their very own Mirabel Madrigal doll from Disney's Encanto. She comes dressed in her unmistakable costume including long skirt covered in patterns inspired by her family's magical gifts and printed with her name - just like in the movie!
Disney Store Mirabel Singing Doll – WAS
£20 NOW £14 (SAVE £151) | Disney
This plastic singing Mirbel doll will liven up playtime for fans of Disney's Encanto. She comes dressed in her unmistakable outfit complete with accordion and glasses - of course! Little ones can push the button on her arm to hear her sing.
LEGO Disney Encanto The Madrigal House Set - WAS
£44.99 NOW £35.99 | Disney
Bring the amazing Madrigal House to life with this enchanting Encanto Lego set. With 587 pieces including Disney's Abuela and Mirabel mini-doll figures and an Antonio micro-doll figure, this 3-level set will keep Encanto fans occupied for quite some time. We love the
flipping bed and waving shutters!
Lamaze Jacques The Peacock Activity Toy: was £13 now £9.50 | Argos
Babies love these textured toys and this peacock-themed one is brightly coloured to help stimulate developing eyesight. It has four wings that are crinkly to the touch and a baby-safe mirror so your ittle one can have fun discovering their reflection. The handy hook makes this the perfect pushchair toy for on-the-move entertainment.