The best Black Friday baby deals 2023 from iCandy, Cybex, Elvie, and more

The best Black Friday baby deals 2023 including prams, pushchairs, car seats, baby monitors, breast pumps, and more

Pregnant Woman Holding A Cot Mobile Toy, Preparing Nursery Bedroom
(Image credit: Getty Images)

Black Friday baby deals are here, with juicy discounts on all kinds of parenting gear. 

So if you're expecting a baby or have little ones at home, Black Friday is a good chance to make some big savings. As Goodto Consumer Editor Heidi Scrimgeour says: 'Black Friday baby deals are a bargain-hunter's dream and a brilliant opportunity to save some cash on items that you'll be buying later in the year anyway, like toys for Christmas presents. My advice is to seize this moment and upgrade well-loved items of baby gear that you already find useful.'

Where to find the best Black Friday baby deals 2023

  1. Amazon: Epic deals on every type of baby gear and toys
  2. Baby Planet: Up to 70% off prams, car seats, baby carriers, and more
  3. Boots: Up to 50% off baby essentials including Bugaboo and Maxi Cosi
  4. Cosatto: A whopping 70% off car seats, prams, pushchairs, highchairs
  5. Disney: Big reductions on Disney toys
  6. Ickle Bubba: Big bundle savings on travel systems and more 
  7. John Lewis: Save on Bugaboo, Stokke, Silver Cross and Uppababy
  8. Kiddies Kingdom: Baby deals with up to 40% off best sellers
  9. Kidly: Up to 40% off baby gear and wooden toys 
  10. Mamas & Papas: Up to 50% off everything from furniture to prams
  11. My 1st Years: Up to 50% off bestselling personalised baby gifts
  12. Smyths: HALF PRICE toys
  13. Snuz: Up to 30% off until 5th December
  14. Superdrug: Black Friday deals with up to 60% off
  15. Very: Huge discounts on brands including Hauck and Silver Cross 

Best Black Friday baby deals 2023

Below, we've listed all the best Black Friday deals we've found for baby gear, categorised by product type, so you can head straight to the relevant section. Or browse through everything!

Black Friday pram deals

Prams aren't cheap but Black Friday is a brilliant opportunity to pick up a top-of-the-range pram for a budget price - you can literally save hundreds of pounds if you know where to look. (Which is why we're here.)

There's a lot to think about when choosing a pram, from how much it weighs (consider lifting it in and out of the car boot or carrying it up some steps) to how easy it easy to fold and unfold. If you're unsure, read our guide to the best prams, all of which we've put to the test, to work out which one is right for you.

Suitable from birth, these are the best Black Friday pram deals live now.

Bugaboo Fox 3 Carrycot and Seat Pushchair: was £1,115 now £602.10 (SAVE £512.90)| Bugaboo

Bugaboo Fox 3 Carrycot and Seat Pushchair: was £1,115 now £602.10 (SAVE £512.90)| Bugaboo

From the plush carrycot - complete with aerated mattress - and large under-seat basket to its large, puncture-proof wheels and 4-wheel suspension, this is a premium pram packed with first-class features. It handles even the bumpiest terrain with ease and can be comfortably pushed with one hand. With hundreds of pounds shaved off the price, this is a steal if you're in the market for a top-range pram.

Strada Complete Pushchair Bundle - WAS £1,130 NOW £669 (SAVE £461) | Mamas & Papas

Strada Complete Pushchair Bundle - WAS £1,130 NOW £669 (SAVE £461) | Mamas & Papas 

We put the Strada through our tried and tested parent reviews and it came out with a glowing report in our guide to the best pushchairs. This pushchair bundle consists of nine different items including the rocking carrycot and the award-winning Aton 5 Car Seat plus the car seat base - a total bargain for everything you need to transport your baby from A to B - with a whopping discount of more than £350.

Black Friday pushchair deals

Prams for newborns and younger babies have carrycots or fully-reclinable seats that allow little ones to lie completely flat which is essential for the healthy development of the spine and lungs. Pushchairs and strollers with upright seats are better suited to older babies and inquisitive toddlers who like to sit up and the world around them. (Some prams have both carrycot attachments and upright seats so think carefully about what's best for your baby.) Pushchairs also tend to be lighter and nippier than lie-flat prams so they're a practical choice for whizzing around with a heavy, growing toddler. For travel use, look for a lightweight buggy that weighs 7kg or less. Read our guide to the best pushchair to help you choose the right set of wheels. These Cyber Monday pushchair deals are perfect for growing toddlers who no longer need lie-flat seats or carrycots but still like to hitch a ride in the buggy on a regular basis.

Ocarro 5 piece Travel System Bundle - WAS £1,225 NOW £729 (SAVE £496) | Mamas & Papas

Ocarro 5 piece Travel System Bundle - WAS £1,225 NOW £729 (SAVE £496) | Mamas & Papas

A cracking deal on an award-winning pushchair that fared well with our mum tester for our guide to the best prams, this can handle both city and country walks, or even a bit of off-roading. Ease of use, comfort, and clever features like the extended sunshade and big basket made our tester call this 'a brilliant buy'. It looks, feels, and handles like a luxury item but now it's a bargain price with a saving of more than £450.

Silver Cross Reflex - WAS £325 NOW £276.25 (SAVE 15%)| Amazon

Silver Cross Reflex - WAS £325 NOW £276.25 (SAVE 15%)| Amazon 

Suitable from birth until your baby weighs 25kg, this compact pushchair is the perfect Cyber Monday travel stroller. It has a roomy seat, a memory foam head cushion, and an ergonomic backrest to fully support your baby's neck and spine. It's a great choice if you need a lighter set of wheels for a growing toddler.

Black Friday baby monitor deals

Baby monitors vary greatly in price and have many different features, from basic audio models to ones that stream live video footage and even monitor your baby's movement. Some high-tech baby monitors rely on WiFi connectivity and are compatible with smartphones and others can even be worn by your baby. Think about whether you want a techy gadget or a basic model, if you'd prefer it to run on batteries (you'll need to remember to recharge it) or mains power, and what kind of features you're willing to be pay more for, such as motion sensors, cry alert functionality and two-way talk back so you can soothe your baby without entering the room.  

Read our guide to the best baby monitors to help you decide which Cyber Monday baby monitor deal is the best for you. 

Angelcare Ac327 3-in-1 Baby Movement Monitor with Video - WAS £199.99 NOW £159.99 (SAVE 20% | Amazon

Angelcare Ac327 3-in-1 Baby Movement Monitor with Video - WAS £199.99 NOW £159.99 (SAVE 20% | Amazon

The best price we've found on one of the top-performing video baby monitors - it's also top of Amazon's most-wished-for list. For peace of mind, it sounds an alarm if there is no movement detected from your baby after 20 seconds. It also has a large LED screen with night vision functionality and temperature display, as well as digital zoom and pan features on the camera.

Black Friday crib and Moses basket deals

A cot is a very important purchase. Not only is it expensive but it can make a significant difference in how much sleep you and your baby get. Check measurements to make sure it'll fit in your bedroom before you buy as your baby should sleep in the same room as you for the first six months. Next, think about how long you plan to use it - a cotbed costs more but saves you money as it turns into your baby's first toddler bed. Check out our guide to the best Moses baskets, travel cots and cotbeds for more guidance. 

Moses Basket and Stand - WAS £154.90 NOW £134.95 (SAVE £19.95) | The Little Green Sheep

Moses Basket and Stand - WAS £154.90 NOW £134.95 (SAVE £19.95) | The Little Green Sheep 

We picked this as the best budget buy in our roundup of the best Moses baskets - read our review to learn more. And now for Cyber Monday, you can get the whole bundle with the stand included for an even better price than normal.

SnüzPod 4 Bedside Crib WAS £199.95 NOW £159.96 (SAVE £39.99) | Boots

SnüzPod 4 Bedside Crib WAS £199.95 NOW £159.96 (SAVE £39.99) | Boots

We highlighted this as one of the best buys in our guide to the best bedside cribs - see the review to find out why we love it. Teaser: it has lightweight removable bassinet and breathable mattress plus you can use it as both a standalone crib and a bedside crib. Put the £40 saving towards some matching bedding!

Black Friday car seats deals

Car seats can seem really complicated. The key thing to consider is your baby's weight because car seats are classified into 'groups' based on the upper weight limit of each car seat. It's important not to move your baby on to the next category too soon. Think about whether you want to lift the seat out of the car and attach to your pram (not all car seats can do this) to make it easy to move your baby between the house and the buggy without unbuckling them from the car seat each time. Read our guide to the best car seats to help you decide which type is right for your child.

Maxi-Cosi Pebble Pro Baby Car Seat Group 0+ - WAS £199.99 NOW £152.99 (SAVE £17) | Mamas & Papas 

Maxi-Cosi Pebble Pro Baby Car Seat Group 0+ - WAS £199.99 NOW £152.99 (SAVE £17) | Mamas & Papas 

Car seats are categorised by their upper weight limit and this is the best Group 0+ car seat deal we've seen - that means it's suitable from birth until your baby weighs 13kg or around 15 months old. Maxi-Cosi is a well-respected car seat brand and this particular seat impressed us when we reviewed it. At under £140 this is a rare good deal.

Joie Stages Baby to Child Car Seat - WAS £190 NOW £130 (SAVE £50) | Mamas & Papas

Joie Stages Baby to Child Car Seat - WAS £190 NOW £130 (SAVE £50) | Mamas & Papas 

This Joie car seat can be used both rear-facing and forward-facing and is suitable from birth all the way up until your child is seven years old, so it's excellent value for money - even before the Cyber Monday saving. It also has side-impact protection to support your child's head, back, and hips.

Cosatto All in All Rotate i-Size CarSeat WAS £349.95 NOW £249.95 (SAVE £100) | Cosatto

Cosatto All in All Rotate i-Size Car Seat WAS £349.95 NOW £249.95 (SAVE £100) | Cosatto

This is an extended rear-facing iSize car seat that rotates 360' making it super easy to get your baby in and out. It's suitable from birth all the way up to age 12 so it's brilliant value, especially with £100 off, for the only car seat you'll ever need to buy.

Silver Cross Balance i-Size Car Seat - WAS £250 NOW £188.99 (SAVE £61.01) | Amazon  

Silver Cross Balance i-Size Car Seat - WAS £250 NOW £188.99 (SAVE £61.01) | Amazon  

This iSize car seat is suitable for toddlers aged around 15 months all the way up to 12 years. With an adjustable headrest and four recline settings, it's a brilliant buy if you're looking for a car seat to last until your child no longer needs one. We've had our eye on it and this is the best price drop we've seen yet.

Black Friday breast pump deals

Breast pumps are some of the best deals around during Black Friday so it's worth reading up on the best breast pumps to work out which one is top of your wish list. Then check this page for updates as deals go live - the price of your favourite gadget is almost guaranteed to drop.

Elvie Single Electric Breast Pump - WAS £269 NOW £201.75 (SAVE £67.25) | Elvie

Elvie Single Electric Breast Pump - WAS £269 NOW £201.75 (SAVE £67.25) | Elvie

The hands-free breast pump that's on every new mum's wish list is small and quiet enough to pop in your bra - no fancy pumping bra needed - and carry on with your day while you express your breastmilk. You can even control the pump via your smartphone. This is the BEST EVER Black Friday Elvie breast pump deal so don't hesitate if you're hoping to snap one up for a saving - here's your chance.

Lansinoh 2-in-1 Double Electric Breastpump - WAS £165 NOW £117 (SAVE 29%) |Amazon

Lansinoh 2-in-1 Double Electric Breastpump - WAS £165 NOW £117 (SAVE 29%) |Amazon

A versatile hospital-grade double electric pump that can be used as either a single or double pump. It has three different pumping modes and eight suction levels so you can adjust it for maximum comfort and efficiency.

Medela Harmony Manual Breast Pump: WAS £29.99 NOW £20 (SAVE 33%) | Amazon

Medela Harmony Manual Breast Pump: WAS £29.99 NOW £20 (SAVE 33%) | Amazon

This is the perfect breast pump if you normally breastfeed your baby and only express occasionally - or if you're expecting a baby and plan to breastfeed but want to keep a breast pump in the cupboard just in case. It's small enough to pop in your change bag and already great value - but at just over £20 with £9 off it's a real Black Friday baby bargain.

Black Friday baby carrier deals

Baby carriers come in all sorts of different designs. You could spend anything between £30 and well over a hundred pounds. From ergonomic carriers that distribute your baby's weight evenly - ideal if you have a bad back - to multifunctional ones that can be worn in lots of different positions including on your back - the possibilities are almost endless. Think about how you want to carry your baby, how easy it is to adjust the carrier if your partner plans to use it, and how much you're willing to spend. Check out our guide to the best baby carriers for further guidance.

Ergobaby Omni 360 Cool Air Mesh Carrier - WAS £164.90 NOW £148.41 (SAVE £16.49) | Mamas & Papas

Ergobaby Omni 360 Cool Air Mesh Carrier - WAS £164.90 NOW £148.41 (SAVE £16.49) | Mamas & Papas

This versatile baby carrier is one of the best carriers you can buy but it's not cheap - so this is a great opportunity to snap it up with more than £40 off. It has four carrying positions and it's suitable for use from birth until your baby weighs 20kg. It also has a tuck-away sun protection hood so you can even breastfeed your baby without removing them from the carrier.

Black Friday sterilizer deals

Whether you're preparing for a new arrival or upgrading your feeding kit, the right sterilizer can make life as a new mum that little bit easier, taking some of the stress out of cleaning your baby's bottles safely. On Cyber Monday, it's well worth picking a top-of-the-range sterilizer with all the extra features at a fraction of the usual price. Read our guide to the best sterilizers to decide which one will suit your needs. 

Black Friday highchair deals

Someone's hungry! If it's time to start thinking about weaning, it's time to choose a highchair. Even if starting solids seems like a long way off for your baby, now is a good time to buy a top-performing highchair at a reduced price. Read our guide to the best highchairs for further guidance.

Noodle Supa Highchair Queens Breakfast 2 -  WAS £149.95 NOW £99.95 (SAVE £50) | Cosatto

Noodle Supa Highchair Queens Breakfast 2 -  WAS £149.95 NOW £99.95 (SAVE £50) | Cosatto

This gets our vote as the cutest highchair in town. Cosatto prints are a riot of colour to cheer up even the fussiest of eaters. We reckon your little soldier will happily climb into this when it's time for some grub. And what a bargain with £50 off!

Graco Swift Fold Highchair - WAS £135 NOW £88.95 (SAVE £46.05) | Amazon

Graco Swift Fold Highchair - WAS £135 NOW £88.95 (SAVE £46.05) | Amazon

If you're short on space in the kitchen or just tired of tripping over the legs of your highchair, this is the perfect solution. You can fold it with one hand (yes, really - we've checked) and it's ultra-slim and compact for easy storage. It has nine height settings to suit you and it's suitable from six months until your little one weighs 15kg.

Black Friday baby walker deals

Read our guide to the best baby walkers to decide which one will suit your baby - and your decor - best. 

VTechFirst Steps Baby Walker - WAS £42.99 NOW £29.99 (SAVE £13) | Very

VTechFirst Steps Baby Walker - WAS £42.99 NOW £29.99 (SAVE £13) | Very

Jam-packed with fun sounds and features to keep busy brains and curious hands occupied, this dynamic walker also offers great support for little feet just starting to step out. A classic piece of baby gear, this walker gave our tester's baby hours of fun play, as well as physical support to boost her confidence on her feet. Our parent panel picked this as the best baby walker you can buy in our recent reviews.

Fisher-Price Jumperoo Baby Activity Center - WAS £109.99 NOW £74.99 (SAVE £35) | Very

Fisher-Price Jumperoo Baby Activity Center - WAS £109.99 NOW £74.99 (SAVE £35) | Very

With a spinning seat that rotates 360°, this free-standing activity centre toy never seems to fall out of favour with parents. It's easy to adjust through three different height settings as your baby grows and it packs away neatly so you can take it on holiday or just tidy away the baby debris after a busy day of bouncing and spinning! 

Black Friday change deals

Absolute bargains on nappy bags designed to carry everything but the kitchen sink - and still look stylish!

Callas Floral Cotton Muslin Changing Bag - WAS £55 NOW £30.25 (SAVE 45%) | La Redoute

Callas Floral Cotton Muslin Changing Bag - WAS £55 NOW £30.25 (SAVE 45%) | La Redoute

What we love about this change bag is that it's made from cotton muslin with a quilted effect so it's lightweight and machine washable - and it will only get softer with time. With a polyester filling and cotton lining, it has patch pockets on the front and on each side plus an interior pocket for stashing your valuables. There's also a detachable, adjustable shoulder strap and 2 carry handles.

BLACK FRIDAY BABY CLOTHING DEALS

Black Friday baby chair and bouncer deals

Our guide to the best baby bouncers to help you make the right choice. 

Bud 2-in-1 Booster Seat with Activity TrayWAS £84 NOW £49 (SAVE £35) | Mamas and Papas

Bud 2-in-1 Booster Seat with Activity Tray - WAS £84 NOW £49 (SAVE £35) | Mamas and Papas

We're already huge fans of the Bug 3-in-1 Floor and Booster seat from Mamas and Papas - but we swooned over this cute Bud version when we met up with Mamas & Papas recently to check it out. Designed to attach easily to most chairs, it makes it possible for your baby to join you at the family table - ideal for beginning your adventures in weaning! And with almost £30 off it's top of our list of must-have Cyber Monday baby deals. 

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Heidi Scrimgeour
Deputy Editor

Heidi is a seasoned parenting journalist with over 15 years of experience. She has contributed to numerous UK national newspapers, including The Guardian, The Times, and The Telegraph. Her work has also appeared in a variety of print and digital magazines, such as Psychologies and Mother & Baby, where she was Shopping Editor for six years. In this role, she specialised in consumer features, including buying guides and baby gear reviews. Heidi is also a mum of three.