When is Pudsey day 2021? Everything to know about this year's Children in Need

A collage of Pudsey Day 2021 and Children in Need merchandise

With Pudsey Day 2021 taking place this week, it's time to get your merchandise and get ready to give generously.

Children in Need (opens in new tab) is an annual charity event that supports local charities and projects to help change the lives of disadvantaged children and young people all over the country. Each year - much like Comic Relief's Red Nose Day (opens in new tab) - there's a big BBC event that entertains the nation and encourages people to donate to a good cause. All while shining a light on the various fundraising ideas (opens in new tab) undertaken by people up and down the country to raise funds for those in need.

Every year, the appeal show features BBC specials, performances and various fun and games. Last year we saw shows like Mock the Week and The Repair Shop meets Children in Need, plus a 24-hour PE challenge from lockdown legend Joe Wicks. And we're sure that 2021 will no doubt see the return of the Strictly Come Dancing 2021 (opens in new tab) Children in Need special too.

When is Pudsey Day 2021?

Children in Need's Pudsey Day will take place on Friday 19th November 2021.

The telethon show will air live from 7pm on BBC One and BBC iPlayer. And will be presented by Graham Norton, Mel Giedroyc, Ade Adepitan MBE, Chris Ramsey and One Show presenter (opens in new tab) Alex Scott MBE.

Viewers can expect several BBC show specials on the night. The Repair Shop cast (opens in new tab) will be giving one teddy bear a new lease of life, whilst BBC News and Sports stars will be showing off their vocal talents in a special version of the singing game I Can See Your Voice. Graham Norton's Red Chair will also make an appearance with celebrities taking a spin, plus CBBC presenters Sam and Mark will be taking on The Wall.

And if that's not enough, they'll also be musical performances from Ed Sheeran, Tom Grennan and the UK cast of the 9 to 5 musical.

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This year's Pudsey Day theme has been revealed as "together we can". And several celebrities - including Joe Wicks, Professor Green and Laura Whitmore - have come forward to shared their own experiences with mental health, poverty, disability and bereavement. In the hopes that disadvantaged children and young people can see they're not alone and there are ways to make these issues better.

How to fundraise for Children in Need 2021:

If you want to get involved in Pudsey Day 2021, you can raise money in many ways.

BBC Children in Need have plenty of ideas to help you get started including sponsored walks, bake sales, or if you're feeling very brave, a head shave!

They've also shared some BBC show inspired fundraisers from the likes of Strictly, Countryfile and The One Show too:

  • Get your Strictly On: Dress up in some sequins, add some sparkle to your cake bakes or host a dance-off. You can download some Pudsey special Strictly props (opens in new tab) too for the occasion.
  • Get your boots on: BBC Countryside is asking you to get together with friends or family for a walk and turn it into a fundraiser for BBC Children in Need. You can download your Get Ramble Ready fundraising pack (opens in new tab) now.
  • Pedal for Pudsey: Take on your own mini Rickshaw Challenge for 2021 - made famous by former The One Show presenter (opens in new tab) Matt Baker - and get sponsored for a bike ride. Find their Pedal for Pudsey (opens in new tab) fundraising kit online for extra help and guidance.

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One of this year's biggest celebrity fundraising efforts came from BBC Breakfast weatherman Owain Wyn Evans. The 37-year-old  performed a 24-hour drumathon for the charity on 12th November. And has raised a record-breaking £3,062, 418 for Children in Need.

Owain told BBC Radio Wales Breakfast that he felt "honoured" to be a part of the challenge. And that he was overwhelmed by the public's generosity.

"I've heard that something has been broken - I don't know what, other than lots of drumsticks!" he said. "To hear that it's raised that much... I'm speechless."

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If you're unable to fundraise - you can still just make a straight donation. And there are various ways you can donate to Children in Need (opens in new tab). You can donate online, by text or by phone, and some banks, building societies and post offices accept in-person donations too.

If you'd prefer to donate by post, then you're asked to send a cheque and not to send cash in an envelope.

Pudsey merchandise 2021:

Pudsey Bear is the much-loved Children in Need mascot, and you can show your support by wearing a whole host of merchandise designed exclusively for Pudsey Day 2021.

Children in Need t-shirts 2021:

new Children in Need t-shirts 2021

Credit: Children in Need

George at Asda is the official supermarket sponsor of Children in Need and has a fabulous range of themed nightwear and accessories for 2021. Sadly their t-shirt range is now sold out, but you can still pick up this year's Pudsey top via the official Children in Need website. Available in adult sizes in white or yellow - the design features four sweet Pudsey faces rocking different patterned bandanas.


ADULT YELOW PUDSEY T-SHIRT | £8 (opens in new tab)

ADULT WHITE PUDSEY T-SHIRT | £8 (opens in new tab)

Pudsey Bear ears:

Children in Need Pudsey Ears 2021

Credit: Children in Need

Pudsey Bear ears have proven incredibly popular this year. But you can still order three types via the official Children in Need website. There's the classic yellow pair and some sweet blush ears, plus new for 2021 are the Strictly Come Dancing ears. When you buy ears, 46% of the price will be donated to charity too.


CLASSIC PUDSEY EARS | £2.50 (opens in new tab)

CLASSIC BLUSH EARS | £2.50 (opens in new tab)

2021 Pudsey Beanie Bear

Pudsey Day 2021 Bear

Credit: Children in Need

New for 2021, this Pudsey Beanie Bear is super soft and seriously cute. It's also the perfect size for little fans of the yellow bear. 46% from the sale of each Pudsey Beanie Bear will benefit BBC Children in Need.

PUDSEY BEANIE BEAR | £5 (opens in new tab)

2021 Eleanor Bowmer Pudsey Mug and Tea towel

Eleanor Bowmer Children in Need merchandise 2021

Credit: Children in Need

Illustrator Eleanor Bowmer has collaborated with BBC Children in Need this year for two special Pudsey products - a mug and tea towel. A minimum of 20% will go towards the charity when you purchase either of these stylish designs.

PUDSEY MUG | £10 (opens in new tab)

PUDSEY TEA TOWEL | £10 (opens in new tab)

How much did Children in Need raise last year?

Despite the challenges that 2020 presented, Children in Need raised a whopping £37,032,789 thanks to generous donations. Lots of celebrities rallied support too. With the nation's honorary PE teacher Joe Wicks doing an exercise-athon which raised over £2 million for charity, and earned him a Blue Peter badge!

Joe wrote about his 24 hour PE challenge on Instagram, citing the official total as £2,507,315. He thanked fans for their generosity, calling everyone who took part 'incredible'.

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As well as Joe's incredible effort, Matt Baker's Rickshaw Challenge ended up taking place on exercise bikes at home. Where those involved peddled 830 miles and raised over £4.7 million. So there was a lot of exercise based initiatives this year!

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Emily Stedman
Emily Stedman

Emily Stedman is the News Features Editor for GoodTo covering all things royal, entertainment, lifestyle, health and wellbeing. Boasting an encyclopaedic knowledge on all things celebrity and royal, career highlights include working at HELLO! Magazine and as a royal researcher to Diana biographer Andrew Morton on his book Meghan: A Hollywood Princess. In her spare time, Emily can be found eating her way around London, swimming at her local Lido or curled up on the sofa binging the next best Netflix show.