Our consumer editor PROMISES these baby products will change your life

With Black Friday deals fast approaching, these are five of the best bits of baby gear worth popping in your virtual trolley.
  • We earn a commission for products purchased through some links in this article.
  • Expecting a baby or have a little bundle of joy in your life? The Black Friday and Cyber Monday sales are a brilliant way for parents to stock up on baby gear essentials - but for a fraction of the normal price.

    We all know how expensive baby gear can be, so who couldn’t use some savings? Babies need a surprising amount of stuff, and that stuff can get really expensive. By taking advantage of the baby product deals on Black Friday, you could save some serious cash.

    If you’re more of a budget shopper, Black Friday and Cyber Monday are great opportunities to bag yourself some premium parenting must-have products for considerably less than their usual price. Or, if you’ve got Christmas shopping on the brain, there are also set to be hundreds of Black Friday deals on toys too! So you can stock up on those Christmas toys kids really want without breaking the bank.

    As a parenting journalist and mum of three, there’s not much I don’t know when it comes to baby gear. Between six years editing the baby gear pages of a parenting magazine and almost 16 years as a mum (I know, I don’t look old enough…) I can identify a buggy brand at ten paces. From the stuff you really don’t need to waste money on as a new mum, to the indispensable baby products that really will make your life easier, I’m here to share my top tips for picking up the best parenting bargains and baby deals on Black Friday.

    My own not-so-little ones are well past the car seats and changing mats stage, but if I was back in the land of nappies and night feeds, there are several baby deals I’d be hoping for on Black Friday. Here are the parenting products I’d be looking to pop in my virtual trolley on Black Friday 2020

    1) Maxi-Cosi CabrioFix Baby Car Seat 

    Maxi Cosi CabrioFix Baby Car Seat with FamilyFix ISOFIX Base

    We think the CabrioFix from trusted car seat brand Maxi-Cosi is one of the best infant carrier car seats money can buy. It’s suitable from birth to 13kg, which most babies will weigh when they’re around 12 months. As well as using it in the car, you can attach it to selected Maxi-Cosi and Quinny pushchairs to create a nifty travel system. That means when your baby nods off in the car (and they pretty much all do that), you can easily move your baby from the car to the pushchair – and back again – without unbuckling your baby from the seat first.

    It’s best to buy a compatible Maxi-Cosi base unit to fix the car seat in your car. First you secure the base in your vehicle, then clip the car seat in and out of the base. Easy!

    The Maxi-Cosi CabrioFix Baby Car Seat is included in Amazon’s early Black Friday car seat deals at the moment. Which means it’s reduced down from £139 to £104.99. That’s nearly 25% off this bestselling seat.

     View at Amazon – £104.99 (SAVE £34.01)


    2) Fisher-Price Rollin’ Rovee

    Fisher-Price Rollin' Rovee

    You can’t beat Fisher-Price when it comes to fun, educational toys that capture the attention of kids and parents alike. This little fella made it on to Argos’ top toys for Christmas this year, and we can see why.

    Suitable for little ones aged from six months to five years, this interactive Fisher-Price toy has four modes of play to match each stage of a child’s development. There are lights and music involved – always a hit with little people – but Rovee is educational too. With Rovee’s help, your little one could be learning the alphabet, counting, matching opposites and discovering how to follow directions. (Handy if we end up home-schooling again…) Rollin’ Rovee isn’t cheap at £58.99 but we’re hoping Black Friday will change that.

    If not, Amazon currently have up to 40% off a selection of Fisher-Price toys on their site:

    3) Angelcare Ac527 3-in-1 Sensasure Baby Movement Monitor with Video

    Angelcare Ac327 3-in-1 Sensasure Baby Movement Monitor with Video


    There are baby monitors, and then there are Angelcare baby monitors. In my book, no other monitor comes close to this. It has a movement sensor pad, which sounds an alarm if no movement is detected from your baby for 20 seconds, and the 4.3” video screen offers infrared night vision, so you can see your baby sleeping soundly without having to creep around to check for breathing sounds! There’s no better peace of mind.

    It’s usually £249.99 but there’s currently 20% off:

    View at Amazon – £199.99 (SAVE £50)


    4) Maxi-Cosi Iora Bedside Crib

    Credit: Maxi-Cosi

    Bedside cribs weren’t really a thing when my babies were born. But oh, how I wish they had been. The ability to sleep safely side-by-side with your baby makes night feeding just that little bit more bearable. Imagine being able to reach your baby without even getting out of bed!

    This bedside sleeper is suitable from birth until your baby weighs 9kg. It has a clever slide function so it’s easy to fit beside your bed, and it’s also easy to fold and carry in its own travel bag, so it’s handy for weekends away. We love the large storage basket – perfect for stashing spare nappies and onesies!

    View at Amazon -£170 (SAVE £19)

    5) Elvie Pump Single Silent Wearable Breast Pump with App

    Credit: Elvie

    It’s not often you’ll hear me call a baby product a game-changer. But the Elvie Wearable Breast Pump is exactly that. Gone are the days of feeling faintly bovine as you attempt to express breastmilk. You simply pop this inside your bra and let it get on with the job. It really is silent and – get this – you can connect to an app that monitors your milk volume and even lets you control the pump remotely. Now that’s clever.

    If you’re in the market for a breast pump, this is hands down (no pun intended) the best there is. Although it’s not on offer at the moment, keep an eye out on Black Friday for discounts on this must-have product. 

    View at Boots – £249

    When is Black Friday 2020?

    Black Friday takes place on Friday 27 November this year. However, as we’ve seen in previous years, shops and stores will probably start to offer Black Friday deals in the weeks leading up to this date. It’s expected that most people will shop online for Black Friday deals this year, so it’s worth doing your research about what you want now so you’re ready to jump on a deal when you spot it. If you are going to shop in store, be careful to ensure you follow all of the shop’s Covid-19 safety measures, wear a mask and maintain as much distance between yourself and other shoppers as possible.

    Latest Stories