The most popular toys of the year have been revealed.
If you’re on the hunt for the top Christmas toys or inspiration for your Christmas Eve boxes, the most searched for and most popular toys of the year have been unveiled to help surprise your little ones on December 25th.
According to For-sale.co.uk, who have analysed search data on brands and toys, LEGO was the most searched and in-demand toy this year, meaning it’s a guaranteed winner for Christmas.
1. LEGO
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LEGO toys had over 76 million searches, and it’s not really surprising since there are so many to choose from. You can buy Harry Potter-themed sets with all your kid’s favourite characters, and Star War Sets to build the Death Star or X-wings and so much more.
2. Barbie
In the second spot on our list of the most popular toys of 2021 is the iconic Barbie doll - with 45 million searches online throughout the year.
If your child is a Barbie collector, it won’t be hard to find a Barbie, car, or house that they don’t have yet. And right now Amazon has great deals on both the Barbie Houses and Barbie dolls.
3. Nintendo
Nintendo consoles were also high on the list, with over 30 million searches. You can buy the full Nintendo console which allows for multiplayer, or the Switch Lite which is the perfect gift for any gamer in your family.
The first-ever Nintendo console came out in 1983, and ever since the consoles have been the ultimate must-have. What better time to introduce Nintendo to the next generation of gamers than at Christmas?
4. Funko Pop!
Funko Pop! Dolls have also been huge this year, probably because you can find one for almost every character - resulting in 25.1 million searches.
Whether your kids love Marvel or Anime, you can find a figure they’ll love - plus they’re so cute!
5. Squishmallows
Squishmallows have also been very popular this year, with 24.6 million searches.
The adorable soft toys come with equally soft accessories to ‘squish’ the toys into. If you have an animal lover in your family - these cute Squishmallows will go down very well on Christmas day.
6. Beyblades
Beyblades have made a comeback this year, with over 20 million searches.
They are great for the whole family to play with and you can find great savings on them on Amazon.
7. Playmobil
In 2021, there were 18.7 million searches for Playmobile. Like LEGO, Playmobile has been around for a while but is always popular, and you can find so many sets, from a Zoo to a Fire-engine.
Kids can really build up a collection, combine the sets and really get their imagination going when they play.
8. Nerf Guns
Searches for Nerf Guns hit 18 million this year, making them one of the most popular toys in 2021. You can find them in lots of different sizes, and purchase refill sets.
9. My Little Pony
My Little Pony toys are another retro toy making a comeback, they first came out all the way back in 1981! This year they generated 17.77 million online searches.
The resurgence of My Little Pony toys is likely down to the new film that has hit cinemas and Netflix.
You can find My Little Pony-themed notebooks, games, crafts and of course toys - so there are lots of options to choose from.
10. UNO
UNO games are a family favorite, especially over the Christmas period - so you can't go wrong popping one under the tree for little ones or teenagers to add to their game stash.
Right now Amazon also has great savings on many Christmas games. In 2021, there were 17.72 million searches online.
See more of our toy features
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