I've been reviewing parenting products for 10 years and these are the best Prime Day baby deals of 2023

Quick, snap up these epic savings on family essentials before Prime Day ends, mamas!

A collage of three of the best Amazon Prime Day baby deals including two breast pumps and a running stroller
(Image credit: Future)

Listen up, parents, we're into the final hours of this year's Amazon Prime Day sale so this is your last chance to snap up some serious baby gear bargains on everything from car seats and cot beds to strollers and sterilizers. 

Yesterday - the first day of this year's 48-hour Amazon Prime sales extravaganza - was great news for parents, with some whopping savings on must-have baby products from popular brands including Angelcare, Maxi Cosi, Tommee Tippee, and Baby Jogger. 

But today's deals look even better, with lots of new items on sale for today only. Until Prime Day ends at midnight tonight (Wednesday 12th of July) I'll be keeping this page updated with my pick of the best Amazon Prime Day deals for parents, babies, and kids. 

How do I know these are the best bargains? I've been reviewing baby gear for 10 years as a parenting writer and shopping editor and I'm a mum of three (yes, I've got my hands full...) so my product recommendations are based on first-hand experience. This is my fifth year covering Amazon Prime Day deals for parents and with access to intel direct from Amazon on this year's biggest price drops, I'm a pro at identifying good value baby buys. I'm also price-checking each Prime Day baby deal against other retailers before I share to make sure the saving is legit, and recommending deals from elsewhere if the prices are better.

My favourite Amazon Prime Day baby deals at-a-glance

Pram, pushchair and stroller deals

I'm not exaggerating when I say that Prime Day is the best time and place to buy a 'big ticket' item of baby gear like a pram or a pushchair. The savings are huge, the reviews are reliable if you have any doubts about the product, and delivery is free. Get on it - before Prime Day ends and the prices ramp back up along with your regrets. 

Baby Jogger Summit x Robin Arzón £569.00 | £340.99 Save 40%

Baby Jogger Summit x Robin Arzón £569.00 | £340.99 Save 40%

Best running buggy deal - Wow, as a fairly new product launch we weren't expecting this super stylish stroller to be a Prime Day baby deal - and certainly not with a whopping 40% discount. The Amazon reviews speak for themselves with 82% of customers giving it the full 5 stars. If you've been holding out for a running-friendly stroller deal for Prime Day, this is it. Our Editor recently reviewed this all-terrain jogging stroller - full review coming soon - and it's hands down the best Prime Day baby deal for active parents who don't want to stop pounding the pavement just because there's a little one in their life!

Bugaboo Cameleon 3 - £695 | £499 Save 28%

Bugaboo Cameleon 3 - £695 | £499 Save 28%

Best travel system deal - We reviewed this particular 2-in-1 Bugaboo travel system and rated it one of the best prams money can buy - plus this is Amazon's lowest price for 30 days with a saving of 28%. It's super-manoeuvrable on all kinds of terrain thanks to large back wheels and smaller front wheels with adjustable suspension - it can even handle sand and snow! If you've set your heart on a Bugaboo but have been waiting for a deal, this is about as good as it gets. 

There's very little time left to pick up a pram, pushchair or stroller bargain before Amazon Prime Day ends but if you're feeling the pressure, consider going for a travel system ‘bundle’ offering. This is where you don't just get the pushchair but a bundle of other accessories too, such as a carrycot or a compatible car seat included in the price, and sometimes even extras like a change bag. 

Compared to the hassle and cost of researching and buying all those items separately (along with delivery charges for each component), bundles like this offer excellent value for money. And when it comes to Prime Day stroller deals, don’t overlook reputable brands that are a little less well-known than the big names but offer some excellent savings on well-designed prams, pushchairs, and strollers that have plenty of good reviews.

Baby Jogger City Elite 2 All-Terrain Pushchair - £634 | £507 Save 20%

Baby Jogger City Elite 2 All-Terrain Pushchair - £634 | £507 Save 20%

Best city stroller deal - This all-terrain pushchair has rubber tyres with all-wheel suspension so it's a particularly good buy if you tackle all sorts of terrain on your urban adventures. Suitable from birth, it also has a near-flat seat recline for comfy naps on the go - plus you can add a car seat or carrycot if you wish. 

Baby Jogger City Mini GT2 Double All-Terrain Double Pushchair - £764 | £533.99 Save 30%

Baby Jogger City Mini GT2 Double All-Terrain Double Pushchair - £764 | £533.99 Save 30%

Best double pushchair deal - Double pushchairs don't come cheap, but you can save over £230 on this one with this Prime Day baby deal. Suitable from birth up to 22 kg for each seat, this model comes with some great additional features, including an extendable UV50+ canopy with a magnetic peek-a-boo window, an adjustable handlebar, near-flat seat recline for comfy naps, and all-wheel suspension for tackling different types of terrain with ease.

Silver Cross Reflex Stroller - £325 | £274.90 Save 15%

Silver Cross Reflex Stroller - £325 | £274.90 Save 15%

Best lightweight stroller deal - We love Silver Cross prams and pushchairs for their timeless elegance. Suitable from birth up to to 22kg (approx. 4 years), this one is easy to fold when you only have one hand free (we've tested it) and even has an integrated carry handle so you can hop on and off public transport, nip through the airport, or lift it in and out of your car with ease.

Silver Cross Clic Stroller - £295 | £225.61 Save 24%

Silver Cross Clic Stroller - £295 | £225.61 Save 24%

Best compact buggy deal - This light and compact buggy came top overall in our recent guide to the best travel strollers so it's well worth snapping up at this price. Suitable from birth to 22kg (approx. 4 years), it really is easy to fold with one hand (we tried that out...) and it has a lie-flat seat recline that you can operate easily for naps on the go.

Lejoux™ Baby Pushchair Stroller - £169.97 | £129.98 Save 24%

Lejoux™ Baby Pushchair Stroller - £169.97 | £129.98 Save 24%

Best travel buggy deal - Got plans to travel? Make your journey as stress-free as possible with this lightweight buggy which can be folded down with one hand. At the push of the button, this buggy, which comes with 360-degree swivel wheels, collapses. So you can easily stow it on board a plane or in your boot. 

Prime Day car seat deals

Children must use car seats until they’re 12 years old or 135cm tall, according to car set rules, and babies must use rearward-facing seats until they are at least 15 months old. A rearward-facing seat is safer than a forward-facing seat in the event of a collision so, ideally, you should keep your child in a rearward-facing car seat until they are at least four years old. 

Do not move your child into the 'next stage' car seat too early - there is no advantage to doing so in terms of safety. It's advisable to wait until your baby’s weight meets the maximum limit for your existing seat or until the top of your child’s head is level with the top of the car seat. That said, Prime Day is a good time to buy the next stage car seat while it's on offer, and pop it away until your child is ready to use it.

Maxi-Cosi Pebble Pro i-Size - £209.99 | £139.60 Save 34%

Maxi-Cosi Pebble Pro i-Size - £209.99 | £139.60 Save 34%

Best newborn iSize car seat deal - This i-Size baby car seat from market-leading brand Maxi-Cosi is suitable from 45 up to 75 cm, which is approximately birth up to 12 months. It has a removable newborn baby-hug inlay with separate headrest cushion for extra comfort and support.

Cybex Silver Aton Infant Car Seat - £129.95 | £76.99 Save 41%

Cybex Silver Aton Infant Car Seat - £129.95 | £76.99 Save 41%

Best lightweight car seat deal - If you've got a newborn — look this way. Save just over 25% on this Amazon Prime Day baby deal on a lightweight infant carrier that weighs just 4.2kg. It's suitable for little ones to use from birth to 18 months.  

Silver Cross Balance i-Size Car Seat - £250 | £189.99 save 24%

Silver Cross Balance i-Size Car Seat - £250 | £189.99 save 24%

Best Group 1/2/3 car seat deal - This multi-stage iSize child car seat is suitable from approximately 15 months to 12 years so it'll grow with your child through each stage of development.

Weaning and feeding deals

Baby feeding kit like sterilizers and bottle warmers are always cheaper on Prime Day so look out for deals on feeding items you'll need for the next stage of your feeding journey, such as larger baby bottles or faster-flow teats. 

Tommee Tippee Perfect Prep Day & Night £135 | £89.99 Save 33%

Tommee Tippee Perfect Prep Day & Night £135 | £89.99 Save 33%

Best bottle-warming deal - The gold standard of bottle warmers, the Tommee Tippee Perfect Prep Day & Night machine freshly preps a formula feed within two minutes. The antibacterial filter means you can use tap water, and this gadget is 10x faster and uses 17x less electricity than a kettle.

 

Tommee Tippee Complete Feeding Set - £175 |£59.99 Save 66%

Tommee Tippee Complete Feeding Set - £175 |£59.99 Save 66%

Best multi-purpose feeding deal - Tommee Tippee enjoy a stellar reputation when it comes to bottle feeding equipment, and this Complete Feeding Set contains everything you need to make your baby feeding journey as smooth as possible - from a steriliser that can sterilise up to six baby bottles in just five minutes, to baby bottles, teats,  insulated bottle bags and much more.

Tommee Tippee 3-in-1 Advanced Electric Bottle and Food Pouch Warmer - £34.99 | £22.69 Save 35%

Tommee Tippee 3-in-1 Advanced Electric Bottle and Food Pouch Warmer - £34.99 | £22.69 Save 35%

Best baby food warmer deal - Our tester billed this 'very impressive' in our recent roundup of the best bottle warmers so this is another fab opportunity to nab a solid bit of baby gear at a bargain price.  It gently warms baby bottles and food pouches in just 4 minutes, whilst preserving essential nutrients and goodness.

Nanobebe Baby Bottle Ultimate Feeding and Cleaning Set £89.99 £53.99 Save 40% 

Nanobebe Baby Bottle Ultimate Feeding and Cleaning Set £89.99 £53.99 Save 40% 

Best sterilizer deal - This handy feeding and cleaning set contains Nanobebe baby bottles plus a sterilizer, drying rack, and bottle brush. And with 40% off it's a good buy if you're expecting a baby and want to be prepared for the possibility of bottle-feeding.