I've been reviewing parenting products for more than 10 years and these are the best early Amazon Prime Day baby deals of 2024

We've done all the research and found the best early Amazon Prime Day baby deals to shop before they're gone

Amazon Prime Day baby deals: a Baby Jogger pushchair, a Maxi Cosi infant car seat and a Philips Avent breast pump to illustrate a guide to the best Amazon Prime Day deals 2024
(Image credit: Future)

Calling all parents! The most wonderful time of the year has come early because a handful of the best Amazon Prime Day baby deals have already landed. 

Maybe you're expecting and looking to snap up one of the best newborn prams for a fraction of the usual price, or just browsing for deals on useful items like a travel stroller or a nursing pillow — if you love a bargain, you won't want to miss Amazon Prime Day! 

From cot mattresses and cot beds to bottle warmers and baby walkers, Amazon Prime Day is the time to make savings on all the must-have baby products from big name brands including Angelcare, Maxi Cosi, Tommee Tippee, Baby Jogger, and more. 

This year, like most, we're already seeing lots of early Prime Day deals hit the digital shelves where hot ticket items, like prams, cots and toys, have seen their prices slashed ahead of Prime Day evening beginning. 

So, naturally, we've been searching high and low for the sale items worth buying now before it's too late. As a mum of three who's been reviewing baby gear for almost 20 years as a parenting writer and shopping editor, these product recommendations are based on first-hand experience. 

Plus, this is my sixth year writing about Amazon Prime Day deals for mums and dads and with insider knowledge direct from Amazon on this year's biggest price drops, I'm an expert at tracking down the baby buys worth your hard-earned cash. To make sure the savings are legit, I'm also price-checking each Prime Day baby deal against other retailers. So you can rest assured you're getting a bargain. Sound good? Then let's get saving! 

Best early Amazon Prime Day baby deals

Pram, pushchair and stroller deals

It's fair to say that Prime Day is the best time and place to buy a 'big ticket' item of baby gear like a pram or a pushchair. The savings are huge, Amazon's reviews are always reliable, and delivery is free. Get on it before Prime Day ends and the prices ramp back up along with your regrets. 

Baby Jogger City Elite 2 All-Terrain Pushchair - £634 | £475.99 Save 25%

Baby Jogger City Elite 2 All-Terrain Pushchair - £634 | £475.99 Save 25%

Best city stroller deal - This all-terrain pushchair has rubber tyres with all-wheel suspension so it's a particularly good buy if you tackle tough terrain like muddy parks on your urban adventures. Suitable from birth, it also has a near-flat seat recline for comfy naps on the go - plus you can add a car seat or carrycot.

Bugaboo Cameleon 3 - £695 | £449 Save 35%

Bugaboo Cameleon 3 - £695 | £449 Save 35%

Best travel system deal - We reviewed this particular 2-in-1 Bugaboo travel system and rated it one of the best prams money can buy - plus this is Amazon's lowest price for 30 days with a saving of 35%. It's super-manoeuvrable on all kinds of terrain thanks to large back wheels and smaller front wheels with adjustable suspension - it can even handle sand and snow! If you've set your heart on a Bugaboo but have been waiting for a deal, this is about as good as it gets. 

There's plenty of time to pick up an early pram, pushchair or stroller bargain before Amazon Prime Day begins but if you're feeling the pressure, consider going for a travel system ‘bundle’ offering. This is where you don't just get the pushchair but a bundle of other accessories too, such as a carrycot or a compatible car seat included in the price, and sometimes even extras like a change bag. 

Compared to the hassle and cost of researching and buying all those items separately (along with delivery charges for each component), bundles like this offer excellent value for money. When it comes to Prime Day stroller deals, don’t overlook brands that are less well-known than the big names - many of them offer some excellent savings on well-designed prams, pushchairs, and strollers that have plenty of good reviews.

Baby Jogger Summit x Robin Arzón £569 | £534.86 Save 6%

Baby Jogger Summit x Robin Arzón £569 | £534.86 Save 6%

Best running buggy deal - Wow, as a fairly new product launch we weren't expecting this super stylish stroller to be a Prime Day baby deal. The Amazon reviews speak for themselves with 82% of customers giving it the full 5 stars. If you've been holding out for a running-friendly stroller deal for Prime Day, this is it. Our Editor recently reviewed this all-terrain jogging stroller - full review coming soon - and it's hands down the best Prime Day baby deal for active parents who don't want to stop pounding the pavement just because there's a little one in their life!

Baby Jogger City Mini GT2 Double All-Terrain Double Pushchair - £764 | £599 Save 22%

Baby Jogger City Mini GT2 Double All-Terrain Double Pushchair - £764 | £599 Save 22%

Best double pushchair deal - Double pushchairs don't come cheap, but you can save over £150 on this one with this early Prime Day baby deal. Suitable from birth up to 22 kg in each seat, this comes with some great additional features, including an extendable UV50+ canopy with a magnetic peek-a-boo window, an adjustable handlebar, near-flat seat recline for comfy naps, and all-wheel suspension for tackling different types of terrain with ease.

Silver Cross Reflex Stroller - £325 | £237 Save 27%

Silver Cross Reflex Stroller - £325 | £237 Save 27%

Best lightweight stroller deal - We love Silver Cross prams and pushchairs for their timeless elegance. Suitable from birth up to 22kg (approx. four years), this one is easy to fold when you only have one hand free (yes, we've tested that) and even has an integrated carry handle so you can hop on and off public transport, nip through the airport, or lift it in and out of your car boot with ease.

Silver Cross Clic Stroller - £295 | £195.99 Save 34%

Silver Cross Clic Stroller - £295 | £195.99 Save 34%

Best compact buggy deal - This light and compact buggy came top overall in our recent guide to the best travel strollers so it's well worth snapping up at this price. Suitable from birth to 22kg (approx. four years), it really is easy to fold with one hand (we tried that out...) and it has a lie-flat seat recline that's easy to adjust for naps when you're on the go.

Silver Cross Pop Pushchair £245 | 151.19  Save 38%

Silver Cross Pop Pushchair £245 | 151.19  Save 38%

Best toddler stroller deal - This travel-friendly pushchair has a UPF50+ hood so it's good for sunnier climes, plus it has a cushioned leatherette bumper bar. But our favourite features are the one-hand folding mechanism and built-in carry handle. There's also an adjustable calf support to support growing legs and ensure comfy naps when you're on the move. 

Prime Day car seat deals

Children must use car seats until they’re 12 years old or 135cm tall, according to car set rules, and babies must use rearward-facing seats until they are at least 15 months old. Ideally, however, you should keep your child in a rearward-facing car seat until they are at least four years old because a rearward-facing seat is proven to be safer than a forward-facing seat in the event of a collision.

Resist the temptation to move your child into the 'next stage' car seat too early - there is no advantage to doing so in terms of safety. It's advisable to wait until your baby’s weight meets the maximum limit for your existing seat or until the top of your child’s head is level with the top of the car seat. That said, Prime Day is a good time to buy the next stage car seat while it's on offer, and then pop it away in storage until your child outgrows their current seat.

Maxi-Cosi Pebble 360 i-Size - £209.99 | £157.49 Save 25%

Maxi-Cosi Pebble 360 i-Size - £209.99 | £157.49 Save 25%

Best newborn iSize car seat deal - This i-Size baby car seat from market-leading brand Maxi-Cosi is suitable for babies measuring from 45cm up to 75cm, which is approximately birth up to 12 months. It has a removable newborn baby-hug inlay with a seperate headrest cushion for extra comfort and support.

Cybex Silver Aton Infant Car Seat - £108.22 | £101.05 Save 7%

Cybex Silver Aton Infant Car Seat - £108.22 | £101.05 Save 7%

Best lightweight car seat deal - If you've got a newborn, look this way. Save just over 5% on this Amazon Prime Day baby deal on a lightweight infant carrier that weighs just 4.2kg. It's suitable for little ones to use from birth to 18 months.  

Silver Cross Balance i-Size Car Seat - £250 | £195 save 22%

Silver Cross Balance i-Size Car Seat - £250 | £195 save 22%

Best Group 1/2/3 car seat deal - This multi-stage iSize child car seat is suitable from approximately 15 months to 12 years so it'll grow with your child through each stage of their development.

Weaning and feeding deals

Baby feeding kit like sterilizers and bottle warmers are always cheaper on Prime Day so look out for deals on feeding items you'll need for the next stage of your feeding journey, such as larger baby bottles or faster-flow teats. 

Tommee Tippee Perfect Prep Day & Night £135 | £129.99 Save 4%

Tommee Tippee Perfect Prep Day & Night £135 | £129.99 Save 4%

Best bottle-warming deal - The gold standard of bottle warmers, the Tommee Tippee Perfect Prep Day & Night machine freshly preps a formula feed within two minutes. The antibacterial filter means you can use tap water, plus this gadget is ten times faster and uses 17x less electricity than a kettle.

Tommee Tippee  Complete Breastfeeding Kit, £159.99 | £90.33.

Tommee Tippee  Complete Breastfeeding Kit, £159.99 | £90.33.

Best breastfeeding deal - This handy set contains all the kit you need for breastfeeding your baby - 1x electric breast pump, 1x electric bottle and food warmer, disposable breast pads, baby bottles and teats, milk storage bags, steriliser bags, and even a feeding bib - making it superb value for money. 

Philips Avent Manual Breast Pump - £44.99 | £35.82

Philips Avent Manual Breast Pump - £44.99 | £35.82

Best manual breast pump deal - Portable and easy to use, this manual breast pump has an innovative silicone flange that adapts to fit you and is designed to stimulate the nipple to help start your milk flow. It's also portable and lightweight.

Tommee Tippee 3-in-1 Advanced Electric Bottle and Food Pouch Warmer - £34.99 | £27.99 Save 20%

Tommee Tippee 3-in-1 Advanced Electric Bottle and Food Pouch Warmer - £34.99 | £27.99 Save 20%

Best baby food warmer deal - Our tester described this as 'very impressive' in our recent roundup of the best bottle warmers so this is another fab opportunity to nab a solid bit of baby gear at a bargain price. It gently warms baby bottles and food pouches in just four minutes, whilst preserving the milk's essential nutrients and goodness.

Nuby UV Portable Baby Bottle Steriliser, UV Electric Steriliser - £157 | £116.98 Save 25%

Nuby UV Portable Baby Bottle Steriliser, UV Electric Steriliser - £157 | £116.98 Save 25%

Best portable bottle sterilizer deal - Super portable and designed to sterilise baby bottles and accessories on the go in just three minutes, this handy UV steriliser kills up to 99.9% of bacteria and can be charged before you leave the house. 

Tommee Tippee Closer to Nature® Baby Bottles - £16.99 | £11.49

Tommee Tippee Closer to Nature® Baby Bottles - £16.99 | £11.49

Best baby feeding bottles deal - Snap up these award-winning Closer to Nature baby bottles for a song on Amazon Prime Day. Shaped like a breast to aid easy feeding, the soft-silicone teats feel more like skin and help make it easier to switch between breast and bottle.

BEABA Babycook Solo Baby Food Maker 4 in 1 - £125 | £83.70.

BEABA Babycook Solo Baby Food Maker 4 in 1 - £125 | £83.70.

Best baby food maker deal - This 4-in-1 food maker from Béaba steam cooks, blends, defrosts, and reheats so it can tackle all your weaning and baby feeding needs. It steam cooks quickly in 15 mins to preserve flavours and vitamins, while the extra-large capacity bowl allows for the preparation of large quantities in less time. 

Nanobebe Baby Bottle Ultimate Feeding and Cleaning Set £89.99 £58.99 Save 34% 

Nanobebe Baby Bottle Ultimate Feeding and Cleaning Set £89.99 £58.99 Save 34% 

Best sterilizer deal - This handy feeding and cleaning set contains Nanobebe baby bottles plus a sterilizer, drying rack, and bottle brush. And with almost 35% off it's a good buy if you're expecting a baby and want to be prepared for the possibility of bottle-feeding. 

Tommee Tippee Closer to Nature Baby Bottle Teats £13.99 |£12.99 at Amazon (save 7%)

Tommee Tippee Closer to Nature Baby Bottle Teats £13.99 |£12.99 at Amazon (save 7%)

Great deal if you're ready to wean - If you're getting ready to start weaning, these breast-like teats encourage a natural latch and can help ease your little one's transition to a bottle. As well as being BPA-free, these teats also have a built-in anti-colic valve, to prevent your baby ingesting excessive air while feeding to keep your baby healthy.

Breast pump deals

Elvie Wearable Electric Breast Pump - £320 | £214.99 Save 33%

Elvie Wearable Electric Breast Pump - £320 | £214.99 Save 33%

Best electric breast pump deal - Stop all the clocks - we named the Elvie Single Electric Breast Pump the best breast pump money can buy in our buying guide - and you can snap it up with 33% off in this early Amazon Prime day baby deal. It's a completely hands-free, wearable breast pump that's small enough to fit neatly inside your bra so you can express everywhere from the office to the coffee shop without feeling conspicuous. It was a hit with our tester from the moment she unboxed it. 

Momcozy Wearable Breast Pump S12 Pro £139.99 | £111.99 at Amazon (save 20%)

Momcozy Wearable Breast Pump S12 Pro £139.99 | £111.99 at Amazon (save 20%)

Best portable breast pump deal - A breast pump that allows you to pump anywhere at anytime can make a huge difference to new parents. The portability of this discreet and lightweight breast pump give you freedom to multitask with ease. It is available at a cheaper price on eBay (£97.99) but while it says it's new and unused, the box has been opened and resealed.

Medela Swing Maxi Flex Double Electric Breast Pump - £269.99 | £149 Save 45%

Medela Swing Maxi Flex Double Electric Breast Pump - £269.99 | £149 Save 45%

Best Medela breast pump deal - This is a cracking discount on this double electric breast pump -it fared very well with our testers in our recent guide to the best breast pumps so this is a rare chance to pick up a brilliant piece of baby kit at almost half price. Go, go, go!

Tommee Tippee Made for Me Single Manual Breast Pump - £32.99 | £17.99 Save 45%

Tommee Tippee Made for Me Single Manual Breast Pump - £32.99 | £17.99 Save 45%

Best single pump breastfeeding deal - This easy-to-use and even easier-to-hold-in-your-hands breast pump works wonders if you're on the go. It's small, which means it will fit perfectly into your handbag or changing bag. And right now, you can get 52% off meaning you can bag this for just over £15. 

Haakaa Manual Breast Pump £31.99 £22.99 Save 31%

Haakaa Manual Breast Pump £31.99 £22.99 Save 31%

Best manual breast pump deal - Reportedly loved by celebrity mum Chrissy Teigen, this silicone breast pump is a hands-free option that scores rave reviews - more than 13,000 Amazon customers have rated it 4.5 out of 5 stars. Durable yet soft and flexible, it's a brilliant value buy at under £23 with 31% off and a great way to see how you get on with a manual pump - not everyone wants all the wires and machinery of an electric one. 

Philips Avent Electric Breast Pump £279.99 £189.99 Save 32% 

Philips Avent Electric Breast Pump £279.99 £189.99 Save 32% 

Best double electric breast pump deal - Wowza, we selected the Philips Avent Double Electric Breast Pump as our number one choice in our round-up of the best breast pumps for 2024 so we're delighted to see it in the sale for Prime Day. Our tester put it to the test whilst feeding her three-week-old baby and told us she wouldn't hesitate to recommend it to busy mums, describing it as a 'godsend'. 

Sleep and bedtime deals

The secret to bagging a bargain when it comes to cribs, cots and cot mattresses on Prime Day is knowing exactly what you need before you start browsing  If you're expecting a baby and kitting out the nursery, have a read of our guides to the best Moses baskets, bedside cribs and cot beds and don't forget you can save a significant amount of money on Prime Day by stocking up on 'boring' basics like nappies, baby sleeping bags and cot mattresses.

HALO Baby BassiNest swivel sleeper - £249 | £112.35 Save 55%

HALO Baby BassiNest swivel sleeper - £249 | £112.35 Save 55%

Best bedside crib deal - This American safe sleep brand's rotating bedside crib has recently arrived in the UK. When we asked our tester to review it with her six-week-old baby, she told us: "I love that it swings 360 degrees and rotates so you can move baby closer to you when needed, without getting out of bed or use it for co-sleeping safely without the baby being in your bed." It's pricier than other bedside cribs but it represents fantastic value for money since it has additional features - such as the built-in soothing centre and rotation option - which other bedside cribs don’t. And now it's less than half-price for Prime Day! Read the full HALO BassiNest review to decide if it's the best bedside crib deal for you.

Graco Contour Bassinet Travel Cot - £75| £59.99

Graco Contour Bassinet Travel Cot - £75| £59.99

Best travel cot deal - Get 20% off this travel cot, suitable from birth to three years with this Prime Day baby deal. With wheels for easy manoeuvrability and a raised bassinet designed for extra comfort for newborns, it's already a brilliant value buy but now it's a steal.

Chicco Next2Me Bedside Crib - £189 | £137.99

Chicco Next2Me Bedside Crib - £189 | £137.99

Best bedside crib deal - There's more than 30% off this brilliant bedside crib so it's a good time to snap one up if you're preparing for a new baby to join the family. It impressed our tester in our recent roundup of the best bedside cribs

Tiny Love Boho Chic 2-in-1 Rocker £119.99 | £59.99 Save 40%

Tiny Love Boho Chic 2-in-1 Rocker £119.99 | £59.99 Save 40%

Best baby bouncer chair deal - Suitable from birth until your baby weighs 20lbs or 9kg, this versatile baby rocker is easy to adjust from an upright or reclined baby seat to a lie-flat rocker. It comes with an electronic toy that rotates 90° and the rocker also plays nine different tunes and has a range of light features to soothe and entertain your baby.

Nuby Sleep by Me Crib, Fold Away Travel Cot - £175 | £99.99

Nuby Sleep by Me Crib, Fold Away Travel Cot - £175 | £99.99

Best travel cot deal - Suitable from birth to 6 months, this fold-away cot is perfect for travelling. The side panel of the cot zips open and folds down if you're co-sleeping. It also comes with a built-in white noise aid so babies can sleep easily. If you're quick, you can get 43% off right now. 

Fisher-Price Sound Machine Soothe 'n Snuggle Otter - £54.99 | £29.89 Save 45%

Fisher-Price Sound Machine Soothe 'n Snuggle Otter - £54.99 | £29.89 Save 45%

Best baby sleep aid deal - If you're looking for the best sensory toy deals then this Prime Day offer is a great option. The customisable calming music, super-soft fabric, and rhythmic breathing motion of this plush help comfort your baby - plus, it's machine-washable once the electronics are removed.

Tommee Tippee Dreammaker Baby Sleep Aid - £29.99 | £19.99 Save 33%

Tommee Tippee Dreammaker Baby Sleep Aid - £29.99 | £19.99 Save 33%

Best night light deal - According to research, 85% of babies sleep better with a Tommee Tippee light and sound sleep aid - and this one listens out for baby’s cries during the night and then automatically turns itself back on to soothe your baby back to sleep 

Tommee Tippee Groclock Sleep Trainer Clock £39.99 | £34.99 Save 13%

Tommee Tippee Groclock Sleep Trainer Clock £39.99 | £34.99 Save 13%

Best sleep trainer deal - The perfect companion when you're sleep training a little one, this cleverly-designed clock not only tells the time with colours and pictures but also helps little ones to understand when it’s time to get up and when it’s time to stay in bed, buying you a bit more shut-eye, we hope!

Baby carrier deals

You can make great savings on baby carriers, baby swings and baby bouncer chairs on Amazon Prime Day.

Chicco Boppyfit Baby Carrier - £59.34 | £37.16 

Chicco Boppyfit Baby Carrier - £59.34 | £37.16 

Best baby carrier deal - We rated a Chicco carrier the best budget buy in our recent guide to the best baby carriers so this is a good chance to pick it up a similar design for even better value than ever! It's intuitive and simple to wear and easy to convert from parent-facing to forward-facing, while the padded waist belt and wide shoulder straps help distribute your baby’s weight evenly.

Maxi-Cosi Kori 2-in-1 Baby Rocker - £99.99 | £73.76.

Maxi-Cosi Kori 2-in-1 Baby Rocker - £99.99 | £73.76.

Best newborn baby bouncer deal - We featured this in our roundup of the best baby bouncers so it's worth snapping up while it's an Amazon Prime Day baby deal bargain! It's a 2-in-1 rocker suitable from birth up to 9 kg and it comes with a cosy inlay for newborns. It's also easy to adjust from stationary to a rocking seat.

Graco Lovin' Hug Baby Swing - £110 |£84.99

Graco Lovin' Hug Baby Swing - £110 |£84.99

With two vibration speed settings,  8 ways to swing and 2 directions, you get a total of 16 different soothing motions to comfort your baby with this cute baby swing. Choose between side-to-side and front-to-back swinging plus it doubles as a removable baby rocker that you can use throughout the home.


Nuby Newborn Baby Carrier - £56 | £44.99 Save 20%

Nuby Newborn Baby Carrier - £56 | £44.99 Save 20%

Best newborn baby carrier deal - There's 20% off this padded ergonomic carrier that allows you to hold your baby in three different positions. The waist belt and adjustable padded straps mean you can tailor it to you (and avoid any back or shoulder pain). It's ideal for newborns up to 18 months.

Baby monitor deals

The best baby monitors are usually on sale at good discounts on Amazon Prime Day, so do your homework to figure out exactly what you need. You can often save more by choosing a slightly older model, so factor that into your decision-making and check the price direct from the retailer to make sure it really is an Amazon Prime Day baby deal.

Angelcare Ac327 3-in-1 Baby Movement Monitor with Video - £199 | £126.03 Save 37%

Angelcare Ac327 3-in-1 Baby Movement Monitor with Video - £199 | £126.03 Save 37%

Best monitor with movement sensor deal - We awarded this four stars in our recent roundup of the best baby monitors so Prime Day is a good chance to pick it up at a great price. It's an excellent value video monitor with a reliable movement sensor for extra peace of mind. And this is by far one of the best Prime Day baby deals we've seen.

Babymoov YOO Feel Video baby monitor with camera and night vision - £169.99 | £139.95 Save 30%

Babymoov YOO Feel Video baby monitor with camera and night vision - £169.99 | £139.95 Save 30%

Best video monitor deal - Our parent tester gave this an impressive 4 out of 5 stars and particularly liked the CCTV camera that gives you a 360-degree motorised view of your child so you can keep tabs on their every move. It also has two-way talk so you can soothe your child without entering the room, and plays up to five lullabies. To check out the pros and cons read our full Babymoov YOO Moov baby monitor review.

Nanit Pro Smart Baby Monitor & Floor Stand - £379.99 | £258.39

Nanit Pro Smart Baby Monitor & Floor Stand - £379.99 | £258.39

Best smart monitor deal - There's money to be saved on this Nanit baby monitor, which fared well when we put it to the test for our recent roundup of the best baby monitors. It delivers sleep stats each morning, plus a timelapse highlight reel of your baby's sleep, you can rewatch their entire night replayed in seconds.

Hubble Connected Nursery Pal Glow Smart HD Baby Camera - £69.99 | £50.07

Hubble Connected Nursery Pal Glow Smart HD Baby Camera - £69.99 | £50.07

Best wireless baby monitor deal - You can use your smartphone to view the camera feed from this monitor anywhere in the world via a Wi-Fi connection and by downloading the free HubbleClub app. Selling points include clear night-time footage and infrared night vision but we particularly like that it has talkback functionality, plays lullabies and even has a night light and sleep trainer mode. It's a good one for gadget lovers as it's compatible with Amazon Alexa and Google Assistant.

Baby walker and activity toy deals

Popular activity toys for babies and the best baby walkers are often discounted on Amazon Prime Day. If you're expecting a baby or have a newborn you could be forgiven for thinking that it'll be ages before your little one needs this kind of item but the time will come around much more quickly than you think!

Fisher-Price Learn with Me Zebra Walker £31.99 | £19.99 Save 38%

Fisher-Price Learn with Me Zebra Walker £31.99 | £19.99 Save 38%

Best walker toy deal - Whether your little one is learning their first words or trying out their first steps, the Learn with Me Zebra walker is packed full of busy, hands-on activities to support this exciting chapter of their development. 

Fisher-Price Jumperoo Baby Bouncer - £119.99 | £95.99 Save 20%

Fisher-Price Jumperoo Baby Bouncer - £119.99 | £95.99 Save 20%

Best bouncer toy deal - An absolutely classic piece of baby gear, this is a brilliant buy at the best of times but a bargain for Prime Day with 20% off! The seat spins 360° so your baby can burn off some energy while bouncing around to explore all the toys within reach. It's sturdy and free-standing plus it's easy to adjust to three different heights as your baby grows.

Bright Starts, 5-in-1 Your Way Ball Play Activity Gym and Ball Pit - £79.99 | £63.34 Save 21%

Bright Starts, 5-in-1 Your Way Ball Play Activity Gym and Ball Pit - £79.99 | £63.34 Save 21%

Best portable baby gym deal - This activity baby gym and ball pit comes with 40 balls for your baby to play with as well as seven take-along toys. The mat is machine-washable and the toys are easy to wipe clean plus the whole thing folds away into a handy carrying case for easy storage.

Tiny Love Black and White Gymini - £59.99 | £42.99 Save 28%

Tiny Love Black and White Gymini - £59.99 | £42.99 Save 28%

Best baby gym deal for newborns - Part of the Magical Tales collection and suitable from birth, this 2-in-1 activity playmat has adjustable arches and comes with musical hanging toys and a take-along book.

Highchair deals

Get ahead of the weaning game by snapping up a highchair before you need one with these early Amazon Prime Day highchair deals.

Mamas and Papas Juice High - £119.99 | £78.89 Save 34%

Mamas and Papas Juice High - £119.99 | £78.89 Save 34%

Best highchair deal overall - On sale elsewhere like Boots and Mamas & Papas for £99, we've found the best price here on Amazon for £78.89. We named the Mamas and Papas Juice the best buy overall in our round-up of the best highchairs for 2024 based on extensive feedback from our parent reviewer who says it's a dream to clean, that it grows with your child, and it's super stylish. Check out the pros and cons over at our our full Mamas & Papas Juice Highchair review.

Maxi-Cosi Minla Baby Highchair £189.99 | £161.99 Save 15%

Maxi-Cosi Minla Baby Highchair £189.99 | £161.99 Save 15%

Best highchair deal for long-term use - Suitable from birth all the way up to 14 years (max weight 60 kg), this 6-in-1 highchair is super-adjustable so you use it in numerous different ways as your child's needs change. It also has four tray positions and five recline positions for maximum comfort at mealtimes and during post-snack snoozes! It's also compact and easy to fold away. 

When is Amazon Prime Day 2024?

Amazon has not yet announced the date of Amazon Prime Day 2024 but we're expecting it to take place in July, based on the date of past Prime Day events. So watch this space! 

What is Amazon Prime Day?

Amazon Prime Day is a 48-hour online sale that runs every year, usually in mid-July. You must have Amazon Prime membership to access the discounts - or you can sign up for a free 7-day membership and then cancel it if you only want to access the Prime Day deals. The sale extends across the whole site but there are always big price cuts on all the products that parents and families need, from everyday parenting basics like nappies, baby wipes, and formula milk to 'big ticket' items of baby gear like cots, bedside cribs, car seats, and prams/pushchairs.

How do you sign up for Amazon Prime Day?

New members can try Prime, for free, for up to 30 days. It's £8.99 a month after the 30-day free trial period and you can cancel your Amazon Prime membership at any time.

To take advantage of the Prime Day deals on baby products, make sure you sign up for an Amazon Prime membership. If you don't want to pay for it beyond the free trial, you must remember to cancel your membership before the 30 days are up, otherwise, you will be charged.

If you have a smartphone, it's also worth downloading the Amazon app so that you can keep track of lightning deals as these short flash sales end quickly after a limited period.

How to get the best Prime Day baby deals

Amazon Prime Day baby deals are a rare chance for parents and carers to save money on all the items you need with children in your life, from the best prams and pushchairs to must-have parenting gadgets like baby monitors and breast pumps - with as much as 50% off selected baby essentials. 

Prime Day is also a chance to make some mega savings on all kinds of parenting gear from half-price toys to stash away for Christmas to the next-stage car seat at a cut-price for your growing baby or toddler, but you need to sign up for Prime membership to access the sale. And if you're expecting a baby, Prime Day is the ideal time to kit out the nursery and save money on pricy items of essential baby gear such as bedside cribs, Moses baskets, and cot beds.

The last Prime Day sale was in March 2024 and included discounts on big brands of baby gear including Mamas & Papas, Philips Avent, Tiny Love, Tommee Tippee, Fisher-Price, Silver Cross, and more, with Amazon slashing the price of popular items including car seats and baby carriers, thanks to one-off Prime Day baby deals.

Prime Day baby deals also represent a good time to think ahead and save some cash on the next bit of kit your child is likely to need. Look at deals on travel cots and travel strollers ready for future adventures with your baby, or stock up on baby sleeping bags in the next size up while prices are low. And if you settled for budget versions of items like bottle warmers or sterilizers, you might find you can treat yourself to a gadget upgrade on Amazon Prime Day for a fraction of the usual price.

Amazon Prime Day baby deals: can you return items? 

Yes, you can return items that you purchase during Amazon Prime Day sale events as long as a product is unused. Amazon's returns policy is a standard 30-day period and this applies to Prime Day purchases, meaning Amazon (and most sellers on the site) will give you a full refund for items that you return within 30 days of receipt of delivery.

Looking for other great deals before Prime Day kicks off? Check out these self-care Prime Day deals you actually won't regret buying, have a peek at our Prime Day air fryer deals, or shop the best Prime Day teacher gifts for end-of-year inspiration. 

Heidi Scrimgeour
Deputy Editor

As a parenting specialist for more than 15 years, Heidi has written for most national newspapers and for a wide range of consumer magazines, including Mother & Baby where she was the Shopping Editor for six years, looking after regular consumer features including buying guides and gift roundups.