The best Prime Day baby deals have been and gone, but there are still a few bargains on offer
Yes, the best Amazon Prime Day baby deals are over — but you can still get money off essentials like breast pumps, baby monitors and more
With the mountains of clothes, tech and seemingly never-ending baby paraphernalia there is to buy, it's no wonder you're looking for the best Amazon Prime Day baby deals.
Amazon's massive yearly sale has now ended. However, we've had a deep dive on the digital shelves and spotted some brilliant baby deals still available.
This year's Amazon Prime Day event dropped on July 16th and took place over 48 hours with major deals across baby gear essentials from baby walkers and pushchairs to bottle warmers and sterilizers. There were also much-welcomed discounts on all the brands that parents love and trust, including Tommee Tippee, Maxi Cosi, Silver Cross and more.
While many of this year's top Amazon Prime Day discounts vanished in a puff of smoke at midnight on Wednesday, July 17th, there are still a handful of price slashes to know about. So, whether you're expecting a baby and planning ahead or already navigating the joys of parenthood and considering upgrading some of your kit — discover the best deals on top-quality parenting products.
And here's a heads up: if the last two years are anything to go by, we may well see Amazon run another Prime Day event in October, ahead of the much anticipated Black Friday offering — so watch this space!
The best baby deals available after Amazon Prime Day
- Prams & pushchairs: You can still get up to 15% off prams, pushchairs and strollers
- Baby monitor deals: Don't wait around and save up to 30% on selected monitors
- Amazon Devices: If you're quick, you can nab up to 45% off gadgets
Baby travel - prams, pushchairs, car seats and baby carriers
Generally speaking, there's no better time than Prime Day or Black Friday to buy a 'big ticket' item of baby gear like a pram, pushchair or car seat. You might not get the very latest models from brands like iCandy on sale for Prime Day but if you're open to suggestions, there are some cracking pram, pushchairs and travel stroller deals to pick from. While Prime Day might be over for now, a few deals are available.
For car seats, remember children must use them until they’re 12 years old or 135cm tall, according to car set rules, and babies must use rearward-facing seats until they are at least 15 months old. Ideally, however, you should keep your child in a rearward-facing car seat until they are at least four years old because a rearward-facing seat is much safer in the event of a collision.
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Baby Jogger Summit x Robin Arzón £569 | £427.31 Save 25%
Best running buggy deal - If you've been holding out for a running-friendly stroller deal for Prime Day, this is it. The Amazon reviews speak for themselves with 82% of customers giving it the full 5 stars. As we said in our recent review, this all-terrain jogging stroller is hands down the best deal for active parents who don't want to stop pounding the pavement just because there's a little one in their life!
Silver Cross Clic Stroller - £295 | £254.19 Save 14%
Best compact buggy deal - This light and compact buggy came top overall in our recent guide to the best travel strollers so it's well worth snapping up at this price. Suitable from birth to 22kg (approx. four years), it really is easy to fold when you've only got one hand free (yes, we tested that promise...) and it has a lie-flat seat recline that's easy to adjust for naps on the go.
Baby Jogger City Elite 2 All-Terrain Pushchair - £634 | £475 Save 25%
Best city stroller deal - This reliable all-terrain pushchair has rubber tyres with all-wheel suspension so it's a particularly good buy if you tackle tough terrain like muddy parks on your urban adventures. Suitable from birth, it also has a near-flat seat recline for comfy naps on the go, plus you can add a car seat or carrycot.
Baby Jogger City Mini GT2 Double All-Terrain Double Pushchair - £764 | £599 Save 22%
Best double pushchair deal - Robust double pushchairs don't come cheap, but you can save over £150 on this one with this deal. Suitable from birth up to 22 kg (in each seat), this comes with some great additional features, including an extendable UV50+ canopy with a magnetic peek-a-boo window, an adjustable handlebar, near-flat seat recline for comfy naps and all-wheel suspension for tackling different types of terrain with ease.
Silver Cross Reflex Stroller - £325 | £301.33 Save 7%
Best lightweight stroller deal - Like the Royals, I love Silver Cross prams and pushchairs for their timeless elegance. Suitable from birth up to 22kg (approx. four years), this one is easy to fold when you only have one hand free (yes, we've tested that) and even has an integrated carry handle so you can hop on and off public transport, nip through the airport, or lift it in and out of your Range Rover with ease!
Silver Cross Balance i-Size Car Seat - £250 | £195 save 22%
Best Group 1/2/3 car seat deal - This multi-stage iSize child car seat is suitable from approximately 15 months to 12 years so it'll grow with your child through each stage of their development.
Momcozy Baby Carrier - £45.99 | £45.99 Save 8%
This 3-in-1 baby carrier offers hands-free convenience for everyday use. With its lightweight design and effortless wearability, Momcozy's original baby carrier is perfect for travel and busy lifestyles, ensuring both comfort and elegance as you carry your little one on the move.
Nuby Newborn Baby Carrier - £56 | £44.99 Save 20%
Best newborn baby carrier deal - There's 20% off this padded ergonomic carrier that allows you to hold your baby in three different positions. The waist belt and adjustable padded straps mean you can tailor it to you (and avoid any back or shoulder pain). It's ideal for newborns up to 18 months.
CuddleBug Baby Wrap - Hands-Free Baby Wrap Carrier £45.95 | £24.99 Save 46%
Keep your hands free and your baby close with this soft and stretchy wrap that's suitable for those 0-36 months. Easy to pop on, this secure baby carrier comes in seven different colours, ranging from blue and red to black and grey, and has more than 40% off. Pssst! If you do take the plunge you can sleep easy knowing a portion of the purchase goes to Long Way Home — a Guatemalan charity that provides self-sufficient schools for communities in need.
Feeding: breast pumps, high chairs, bottle warmers and sterilizers
Baby feeding kit like sterilizers and bottle warmers are always cheaper on Prime Day so if you're expecting a baby, this is hands-down the best time to buy your feeding gear for a bargain price. However, we've noticed a few deals still available.
Tommee Tippee Perfect Prep Day & Night £135 | £99.99 Save 26%
Best bottle-warming deal - Don't hang about, this is a Prime Day baby deal steal. The gold standard of bottle warmers, the Tommee Tippee Perfect Prep Day & Night machine freshly preps a formula feed within two minutes. The antibacterial filter means you can use tap water, plus this gadget is ten times faster and uses 17x less electricity than a kettle.
Tommee Tippee Complete Breastfeeding Kit, £159.99 | £119.99 Save 25%
Best breastfeeding deal - This handy set contains all the kit you need for breastfeeding your baby - an electric breast pump, an electric bottle and food warmer, disposable breast pads, baby bottles and teats, milk storage bags, sterilizer bags, and even a feeding bib - making it superb value for money.
Tommee Tippee 3-in-1 Advanced Electric Bottle and Food Pouch Warmer - £34.99 | £26.79 Save 23%
Best baby food warmer deal - Our tester described this as 'very impressive' in our recent roundup of the best bottle warmers so this is another fab opportunity to nab a solid bit of baby gear at a bargain price. It gently warms baby bottles and food pouches in just four minutes, whilst preserving the milk's essential nutrients and goodness.
Nuby UV Portable Baby Bottle Steriliser, UV Electric Steriliser - £157 | £115.99 Save 26%
Best portable bottle sterilizer deal - Super portable and designed to sterilise baby bottles and accessories on the go in just three minutes, this handy UV steriliser kills up to 99.9% of bacteria and can be charged before you leave the house. Pricey? Yes. Worth it? Also yes.
Nanobebe Baby Bottle Ultimate Feeding and Cleaning Set £89.99 £58.99 Save 34%
Best sterilizer deal - This handy feeding and cleaning set contains Nanobebe baby bottles plus a sterilizer, drying rack, and bottle brush. And with almost 35% off it's a good buy if you're expecting a baby and want to be prepared for the possibility of bottle-feeding.
Tommee Tippee Made for Me Single Manual Breast Pump - £32.99 | £10.98 Save 67%
Best manual breastfeeding deal - This easy-to-use and even easier-to-hold-in-your-hands breast pump works wonders if you're on the go. It's small, which means it will fit perfectly into your handbag or changing bag. And right now, you can get 67% off meaning you can bag this for just over £10.
Philips Avent Electric Breast Pump £279.99 | £236.56 Save 16%
Best double electric breast pump deal - Wowza, we selected the Philips Avent Double Electric Breast Pump as our number one choice in our round-up of the best breast pumps for 2024 so we're delighted to see it in the sale for Prime Day. In our review, our tester put it to the test whilst feeding her three-week-old baby and told us she wouldn't hesitate to recommend it to busy mums, describing it as a 'godsend'.
Haakaa Manual Breast Pump £31.99 £25.99 Save 19%
Best manual breast pump deal - Reportedly loved by celebrity mum Chrissy Teigen, this silicone breast pump is a hands-free option that scores rave reviews - more than 13,000 Amazon customers have rated it 4.5 out of 5 stars. Durable yet soft and flexible, it's a brilliant value buy at under £30 with more than 15% off and a great way to see how you get on with a manual pump - not everyone wants all the wires and machinery of an electric one.
MAM Move Wearable Breast Pump, Hands-Free Breast Pump, with 3 Modes and Silent Breast Milk Pump, £200 | £133.19 Save 33%
Need to pump on the go? Then this hands-free electric breast pump, that fits inside of your bra, is the deal of the century. Crafted from soft silicone, including five levels of suction and kitted out with a silent mode, this is multitasking at its finest!
Mamas and Papas Juice High - £119.99 | £98.99 Save 17%
Best highchair deal overall - We named the Mamas and Papas Juice the best buy overall in our round-up of the best highchairs for 2024 based on extensive feedback from our parent reviewer who says it's a dream to clean, that it grows with your child, and it's super stylish. Check out the pros and cons over at our full Mamas & Papas Juice Highchair review.
Maxi-Cosi Minla Baby Highchair £189.99 | £161.99 Save 15%
Best highchair deal for long-term use - Suitable from birth all the way up to 14 years (max weight 60 kg), this 6-in-1 highchair is super-adjustable so you use it in numerous different ways as your child's needs change. It also has four tray positions and five recline positions for maximum comfort at mealtimes and during post-snack snoozes! It's also compact and easy to fold away.
Sleep and bedtime: cots, cribs, baby monitors
The secret to bagging a bargain when it comes to cribs, cots and cot mattresses knowing exactly what you need before you start browsing. Prime Day might be over for now, but if you're expecting a baby and kitting out the nursery, have a read of our guides to the best Moses baskets, bedside cribs and cot beds, or take a look at what's still on offer:
Tutti Bambini CoZee - £179.95 | £149.24 Save 17%
Best travel cot deal - This cosleeper and crib in one is suitable from 0-6 months and has two breathable mesh windows and a Tutti Bambini CoZee mattress with strategically placed ventilation holes to keep your baby cool and comfortable throughout the night. It's super easy to fold away in less than 30 seconds and perfect for travelling.
Tommee Tippee Dreammaker Baby Sleep Aid - £29.99 | £19.99 Save 33%
Best night light deal - According to research, 85% of babies sleep better with a Tommee Tippee light and sound sleep aid - and this one listens out for baby’s cries during the night and then automatically turns itself back on to soothe your baby back to sleep.
Tommee Tippee Groclock Sleep Trainer Clock £39.99 | £26.50 Save 34%
Best sleep trainer deal - The perfect companion when you're sleep training a little one, this cleverly-designed clock not only tells the time with colours and pictures but also helps little ones to understand when it’s time to get up and when it’s time to stay in bed, buying you a bit more shut-eye, we hope!
ARENTI Baby Monitor with Camera and Night Vision - £199.99 | £129.99 Save 22%
Best night vision camera deal - Coming with 2K resolution video, a 5" colour LCD screen and a clear night vision view, with its clever zoom function, you can keep an eye on your little sleeper around the clock. Plus, if you download the ARENTI app you can control the monitor remotely.
Nanit Pro Smart Baby Monitor & Floor Stand - £379.99 | £265.99 Save 30%
Best smart monitor deal - There's money to be saved on this Nanit baby monitor, which fared well when we put it to the test for our recent roundup of the best baby monitors. It delivers sleep stats each morning, plus a timelapse highlight reel of your baby's sleep, you can rewatch their entire night replayed in seconds.
Babymoov YOO Feel Video baby monitor with camera and night vision - £169.99 | £119.95 Save 40%
Best video monitor deal - Our parent tester gave this an impressive 4 out of 5 stars and particularly liked the CCTV camera that gives you a 360-degree motorised view of your child so you can keep tabs on their every move. It also has two-way talk so you can soothe your child without entering the room, and plays up to five lullabies. To check out the pros and cons read our full Babymoov YOO Moov baby monitor review.
Hubble Connected Nursery Pal Glow Smart HD Baby Camera - £69.99 | £55.25 Save 21%
Best wireless baby monitor deal - You can use your smartphone to view the camera feed from this monitor anywhere in the world via a Wi-Fi connection and by downloading the free HubbleClub app. Selling points include clear night-time footage and infrared night vision but we particularly like that it has talkback functionality, plays lullabies and even has a night light and sleep trainer mode. It's a good one for gadget lovers as it's compatible with Amazon Alexa and Google Assistant.
Fisher-Price Rainbow Showers Bassinet to Bedside Mobile £44.99 | £30.29 Save 32%
Best cot mobile deal - This cot mobile by Fisher-Price has some cute hanging toys and a 20-minute playlist designed to soothe your newborn to sleep. The whisper-quiet motor won't disturb your baby and the automatic sound detection system means it reactivates the calming motion when your baby stirs.
Nuby Newborn Baby Bath with Built in Anti-Slip Support and Soft Headrest £22.50 | £19.99 Save 11%
Make bath times the best times (and for cheaper than before) with this lightweight bathtub that's kitted out with easy-grip handles and a built-in seat for hands-free bathing that will prevent your little splasher from sliding. Suitable from birth, this tub also comes with a soft foam headrest and optimum water level indicator.
MAM Easy Start Self Sterilising Anti Colic Starter Set, Newborn Bottle Set and Soother £84 | £75 Save 11%
Known for being one of the best anti-colic bottles to help ease symptoms caused by feeding issues, this starter set includes 6 bottles, bottle handles, teats and a 0-2 months MAM start soother. If you don't need as many of these must-haves, you could always invest in the MAM Easy Start Self Sterilising Anti-Colic Baby Bottle pack of three, which is now 34% off.
Amazon Brand - Mama Bear Premium Nappies, Size 3 (4-9 kg), 184 Count (2 Packs of 92) £30.84 | £29.38 Save 5%
With the average baby going through 10 to 12 nappies a day, it's always worth having a stash on standby. Enter: these Amazon own-brand options that offer up to 12 hours of protection, are super absorbent and contain clever SecondDRY technology that wicks liquid away. Plus, the yellow strip will turn blue when it's time for a change.
VTech VM818HD Baby Monitor with Camera £99.99 | £77.41 Save 23%
Spot your baby's every move with this monitor that comes with a 720p HD display, night vision and a 110-degree wide-angle lens. Whether they're napping or down for the night, you can help them sleep easy thanks to the night light, two-way talk and this tech's ability to play five peaceful melodies. Be quick — you can pick up this purchase and enjoy up to £30 off!
Tommee Tippee Electric Baby Nail File Trimmer £19.99 | £14.99 Save 25%
Small finger nails aren't easy to trim. But this quiet electronic trimmer makes nail trimming a quick and smooth process. It includes an LED light and three age-coordinating filing heads. But it won't collect dust after you've finished using it, as there are also three filing heads to help shape, buff and polish adult nails.
Tommee Tippee Baby Healthcare and Grooming Kit, 9x Essential Newborn Care Items for Home and Travel, £24.99 | £16.66 Save 33%
Including the likes of a digital thermometer, a nasal aspirator, a baby toothbrush, a hairbrush and a comb, this healthcare kit will help your little one looking and feeling their best, while giving you some peace of mind. Pop it in your bag, keep it in their nursery or store it in your car. Either way, get just under £10 off now.
gaiatop Mini Portable Pram Fan Black £22.99 | £21.99 Save 4%
Summer's not over just yet! Keep your cool with this safe and sturdy mini portable fan that can wrap around your pram, your little one's car seat or you can stand it on a desk. Coming with very small 5.5mm gaps, you'll be pleased to know little feet or hands will be safe at all times. Not a fan of the black? It also comes in pink, yellow, purple, white or blue.
Playtime and movement: baby walkers and activity toys
Popular activity toys for babies and the best baby walkers are often discounted on Amazon Prime Day. If you're expecting a baby or have a newborn you could be forgiven for thinking that it'll be ages before your little one needs this kind of item but the time will come around much more quickly than you think! Here are the deals still on offer:
Tiny Love Boho Chic 2-in-1 Rocker £119.99 | £59.99 Save 40%
Best baby bouncer chair deal - Suitable from birth until your baby weighs 20lbs or 9kg, this versatile baby rocker is easy to adjust from an upright or reclined baby seat to a lie-flat rocker. It comes with an electronic toy that rotates 90° and the rocker also plays nine different tunes and has a range of light features to soothe and entertain your baby.
Fisher-Price Learn with Me Zebra Walker £31.99 | £23.99 Save 25%
Best walker toy deal - Whether your little one is learning their first words or trying out their first steps, the Learn with Me Zebra walker is packed full of busy, hands-on activities to support this exciting chapter of their development.
Bright Starts, 5-in-1 Your Way Ball Play Activity Gym and Ball Pit - £79.99 | £65 Save 19%
Best portable baby gym deal - This activity baby gym and ball pit comes with 40 balls for your baby to play with as well as seven take-along toys. The mat is machine-washable and the toys are easy to wipe clean plus the whole thing folds away into a handy carrying case for easy storage.
Maternity and postpartum: clothing
Frida Mom Postpartum Disposable Knickers £14.99 | £12 Save 20%
100% cotton, super soft and coming with a stretch that's second to none, these high-waisted seamless knickers are kind on your skin and designed to keep pads in place, giving you one less thing to think about postpartum. Available in two sizes, whether you're packing your hospital bag or just thinking ahead, pick up these must-haves for cheaper than before.
When was Amazon Prime Day 2024?
Amazon Prime Day took place on July 16 and 17 this year.
What is Amazon Prime Day?
Amazon Prime Day is a 48-hour online sale that runs every year, usually in mid-July. You must have Amazon Prime membership to access the discounts - or you can sign up for a free 7-day membership and then cancel it if you only want to access the Prime Day deals. The sale extends across the whole site but there are always big price cuts on all the products that parents and families need, from everyday parenting basics like nappies, baby wipes, and formula milk to 'big ticket' items of baby gear like cots, bedside cribs, car seats, and prams/pushchairs.
How do you sign up for Amazon Prime Day?
- Sign up for a free 30-day Amazon Prime trial
New members can try Prime, for free, for up to 30 days. It's £8.99 a month after the 30-day free trial period and you can cancel your Amazon Prime membership at any time.
To take advantage of the Prime Day deals on baby products, make sure you sign up for an Amazon Prime membership. (If you don't want to pay for it beyond the free trial, don't forget to cancel your membership before the 30 days are up, otherwise, you will be charged.
If you have a smartphone, it's worth downloading the Amazon app so that you can keep track of lightning deals as these short 'flash sales' end quickly after a limited period.
How to get the best Prime Day baby deals
Amazon Prime Day baby deals are a rare chance for parents and carers to save money on all the items you need with children in your life, from the best prams and pushchairs to must-have parenting gadgets like baby monitors and breast pumps - with as much as 50% off selected baby essentials.
Prime Day is also a chance to make some mega savings on all kinds of parenting gear from half-price toys to stash away for Christmas to the next-stage car seat at a cut-price for your growing baby or toddler, but you need to sign up for Prime membership to access the sale. And if you're expecting a baby, Prime Day is the ideal time to kit out the nursery and save money on pricy items of essential baby gear such as bedside cribs, Moses baskets, and cot beds.
The last Prime Day sale before July's offering was in March 2024 and included discounts on big brands of baby gear including Mamas & Papas, Philips Avent, Tiny Love, Tommee Tippee, Fisher-Price, Silver Cross, and more, with Amazon slashing the price of popular items including car seats and baby carriers, thanks to one-off Prime Day baby deals.
Prime Day baby deals also represent a good time to think ahead and save some cash on the next bit of kit your child is likely to need. Look at deals on travel cots and travel strollers ready for future adventures with your baby, or stock up on baby sleeping bags in the next size up while prices are low. And if you settled for budget versions of items like bottle warmers or sterilizers, you might find you can treat yourself to a gadget upgrade on Amazon Prime Day for a fraction of the usual price.
Is Amazon Prime Day worth it?
Absolutely! Amazon Prime Day is a rare opportunity to snap up must-have items of baby gear and essential parenting products. From discounted car seats to the latest baby monitors, all kinds of baby gear items go on sale for Prime Day so there are some serious savings to be made - great news for anyone concerned about the cost of raising a child these days!
Amazon Prime Day baby deals: can you return items?
Yes, you can return items that you purchase during Amazon Prime Day sale events as long as a product is unused. Amazon's returns policy is a standard 30-day period and this applies to Prime Day purchases, meaning Amazon (and most sellers on the site) will give you a full refund for items that you return within 30 days of receipt of delivery.
Looking for more Prime Day intel? Take a deep dive into how to get the best deals on Amazon Prime Day so you're all clued up for the next money-saving event or soak up tips on how to save money on Prime Day and finally, consider our view on If Amazon Prime Day is worth it.
Heidi is a seasoned parenting journalist with over 15 years of experience. She has contributed to numerous UK national newspapers, including The Guardian, The Times, and The Telegraph. Her work has also appeared in a variety of print and digital magazines, such as Psychologies and Mother & Baby, where she was Shopping Editor for six years. In this role, she specialised in consumer features, including buying guides and baby gear reviews. Heidi is also a mum of three.
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