I've been reviewing parenting products for 10 years and these are the best Prime Day baby deals of 2023

Quick, snap up these epic savings on family essentials before Prime Day ends, mamas!

A collage of three of the best Amazon Prime Day baby deals including two breast pumps and a running stroller
(Image credit: Future)

Listen up, parents, we're into the final hours of this year's Amazon Prime Day sale so this is your last chance to snap up some serious baby gear bargains on everything from car seats and cot beds to strollers and sterilizers. 

Yesterday - the first day of this year's 48-hour Amazon Prime sales extravaganza - was great news for parents, with some whopping savings on must-have baby products from popular brands including Angelcare, Maxi Cosi, Tommee Tippee, and Baby Jogger. 

But today's deals look even better, with lots of new items on sale for today only. Until Prime Day ends at midnight tonight (Wednesday 12th of July) I'll be keeping this page updated with my pick of the best Amazon Prime Day deals for parents, babies, and kids. 

How do I know these are the best bargains? I've been reviewing baby gear for 10 years as a parenting writer and shopping editor and I'm a mum of three (yes, I've got my hands full...) so my product recommendations are based on first-hand experience. This is my fifth year covering Amazon Prime Day deals for parents and with access to intel direct from Amazon on this year's biggest price drops, I'm a pro at identifying good value baby buys. I'm also price-checking each Prime Day baby deal against other retailers before I share to make sure the saving is legit, and recommending deals from elsewhere if the prices are better.

My favourite Amazon Prime Day baby deals at-a-glance

Pram, pushchair and stroller deals

I'm not exaggerating when I say that Prime Day is the best time and place to buy a 'big ticket' item of baby gear like a pram or a pushchair. The savings are huge, the reviews are reliable if you have any doubts about the product, and delivery is free. Get on it - before Prime Day ends and the prices ramp back up along with your regrets. 

Baby Jogger Summit x Robin Arzón £569.00 | £340.99 Save 40%

Baby Jogger Summit x Robin Arzón <a href="https://amazon.co.uk/All-Terrain-Stroller-Foldable-Exercise-Pushchair/dp/B0BHGWGS6N/ref=sr_1_17?tag=hawk-future-21&ascsubtag=hawk-custom-tracking-21" data-link-merchant="Amazon UK"" target="_blank" rel="nofollow">£569.00 | £340.99 Save 40%

Best running buggy deal - Wow, as a fairly new product launch we weren't expecting this super stylish stroller to be a Prime Day baby deal - and certainly not with a whopping 40% discount. The Amazon reviews speak for themselves with 82% of customers giving it the full 5 stars. If you've been holding out for a running-friendly stroller deal for Prime Day, this is it. Our Editor recently reviewed this all-terrain jogging stroller - full review coming soon - and it's hands down the best Prime Day baby deal for active parents who don't want to stop pounding the pavement just because there's a little one in their life!

Bugaboo Cameleon 3 - £695 | £499 Save 28%

Bugaboo Cameleon 3 - <a href="https://amazon.co.uk/Bugaboo-Pushchair-Reversible-Handlebar-Aluminium/dp/B089B7RLY8/ref=sr_1_9?c=ts&keywords=Pushchairs+%26+Prams&qid=1689057077&refinements=p_n_deal_type%3A26901098031&rnid=26901097031&s=baby&sr=1-9&ts_id=9641500031&tag=hawk-future-21&ascsubtag=hawk-custom-tracking-21" data-link-merchant="Amazon UK"" target="_blank" rel="nofollow">£695 | £499 Save 28%

Best travel system deal - We reviewed this particular 2-in-1 Bugaboo travel system and rated it one of the best prams money can buy - plus this is Amazon's lowest price for 30 days with a saving of 28%. It's super-manoeuvrable on all kinds of terrain thanks to large back wheels and smaller front wheels with adjustable suspension - it can even handle sand and snow! If you've set your heart on a Bugaboo but have been waiting for a deal, this is about as good as it gets. 

There's very little time left to pick up a pram, pushchair or stroller bargain before Amazon Prime Day ends but if you're feeling the pressure, consider going for a travel system ‘bundle’ offering. This is where you don't just get the pushchair but a bundle of other accessories too, such as a carrycot or a compatible car seat included in the price, and sometimes even extras like a change bag. 

Compared to the hassle and cost of researching and buying all those items separately (along with delivery charges for each component), bundles like this offer excellent value for money. And when it comes to Prime Day stroller deals, don’t overlook reputable brands that are a little less well-known than the big names but offer some excellent savings on well-designed prams, pushchairs, and strollers that have plenty of good reviews.

Baby Jogger City Elite 2 All-Terrain Pushchair - £634 | £507 Save 20%

Baby Jogger City Elite 2 All-Terrain Pushchair - <a href="https://www.amazon.co.uk/dp/B084CKWKTG?th=1&tag=hawk-future-21&ascsubtag=hawk-custom-tracking-21" data-link-merchant="amazon.co.uk"" target="_blank" rel="nofollow">£634 | £507 Save 20%

Best city stroller deal - This all-terrain pushchair has rubber tyres with all-wheel suspension so it's a particularly good buy if you tackle all sorts of terrain on your urban adventures. Suitable from birth, it also has a near-flat seat recline for comfy naps on the go - plus you can add a car seat or carrycot if you wish. 

Baby Jogger City Mini GT2 Double All-Terrain Double Pushchair - £764 | £533.99 Save 30%

Baby Jogger City Mini GT2 Double All-Terrain Double Pushchair - <a href="https://amazon.co.uk/All-Terrain-Pushchair-Lightweight-Foldable-Stroller/dp/B09KWWYMGQ/ref=sr_1_4?keywords=BOB+Gear+Revolution+Flex+3.0+Duallie+Double+Jogging+Stroller%2C+Graphite+Black&linkCode=gs3&qid=1689066355&sr=8-4&tag=hawk-future-21&ascsubtag=hawk-custom-tracking-21" data-link-merchant="Amazon UK"" target="_blank" rel="nofollow">£764 | £533.99 Save 30%

Best double pushchair deal - Double pushchairs don't come cheap, but you can save over £230 on this one with this Prime Day baby deal. Suitable from birth up to 22 kg for each seat, this model comes with some great additional features, including an extendable UV50+ canopy with a magnetic peek-a-boo window, an adjustable handlebar, near-flat seat recline for comfy naps, and all-wheel suspension for tackling different types of terrain with ease.

Silver Cross Reflex Stroller - £325 | £274.90 Save 15%

Silver Cross Reflex Stroller - <a href="https://amazon.co.uk/dp/B08126YB7D/ref=syn_sd_onsite_desktop_143?ie=UTF8&pd_rd_plhdr=t&th=1&tag=hawk-future-21&ascsubtag=hawk-custom-tracking-21" data-link-merchant="Amazon UK"" target="_blank" rel="nofollow">£325 | £274.90 Save 15%

Best lightweight stroller deal - We love Silver Cross prams and pushchairs for their timeless elegance. Suitable from birth up to to 22kg (approx. 4 years), this one is easy to fold when you only have one hand free (we've tested it) and even has an integrated carry handle so you can hop on and off public transport, nip through the airport, or lift it in and out of your car with ease.

Silver Cross Clic Stroller - £295 | £225.61 Save 24%

Silver Cross Clic Stroller - <a href="https://amazon.co.uk/Silver-Cross-Pushchair-Stroller-Lightweight/dp/B0C4Y8PT5N/ref=sr_1_2?tag=hawk-future-21&ascsubtag=hawk-custom-tracking-21" data-link-merchant="Amazon UK"" target="_blank" rel="nofollow">£295 | £225.61 Save 24%

Best compact buggy deal - This light and compact buggy came top overall in our recent guide to the <a href="https://www.goodto.com/family/best-travel-strollers-656345" data-link-merchant="goodto.com"" data-link-merchant="Amazon UK"" target="_blank">best travel strollers so it's well worth snapping up at this price. Suitable from birth to 22kg (approx. 4 years), it really is easy to fold with one hand (we tried that out...) and it has a lie-flat seat recline that you can operate easily for naps on the go.

Lejoux™ Baby Pushchair Stroller - £169.97 | £129.98 Save 24%

Lejoux™ Baby Pushchair Stroller - <a href="https://amazon.co.uk/Pushchair-Stroller-Lightweight-Foldable-Adjustable/dp/B095YYYHC6/ref=sr_1_1?tag=hawk-future-21&ascsubtag=hawk-custom-tracking-21" data-link-merchant="Amazon UK"" target="_blank" rel="nofollow">£169.97 | £129.98 Save 24%

Best travel buggy deal - Got plans to travel? Make your journey as stress-free as possible with this lightweight buggy which can be folded down with one hand. At the push of the button, this buggy, which comes with 360-degree swivel wheels, collapses. So you can easily stow it on board a plane or in your boot. 

Prime Day car seat deals

Children must use car seats until they’re 12 years old or 135cm tall, according to car set rules, and babies must use rearward-facing seats until they are at least 15 months old. A rearward-facing seat is safer than a forward-facing seat in the event of a collision so, ideally, you should keep your child in a rearward-facing car seat until they are at least four years old. 

Do not move your child into the 'next stage' car seat too early - there is no advantage to doing so in terms of safety. It's advisable to wait until your baby’s weight meets the maximum limit for your existing seat or until the top of your child’s head is level with the top of the car seat. That said, Prime Day is a good time to buy the next stage car seat while it's on offer, and pop it away until your child is ready to use it.

Maxi-Cosi Pebble Pro i-Size - £209.99 | £139.60 Save 34%

Maxi-Cosi Pebble Pro i-Size - <a href="https://www.amazon.co.uk/dp/B09W2VYCWY?tag=hawk-future-21&ascsubtag=hawk-custom-tracking-21" data-link-merchant="amazon.co.uk"" target="_blank" rel="nofollow">£209.99 | £139.60 Save 34%

Best newborn iSize car seat deal - This i-Size baby car seat from market-leading brand Maxi-Cosi is suitable from 45 up to 75 cm, which is approximately birth up to 12 months. It has a removable newborn baby-hug inlay with separate headrest cushion for extra comfort and support.

Cybex Silver Aton Infant Car Seat - £129.95 | £76.99 Save 41%

Cybex Silver Aton Infant Car Seat - <a href="https://amazon.co.uk/Silver-Infant-Newborn-Insert-Approx/dp/B07JGF8D4P/ref=sr_1_9?tag=hawk-future-21&ascsubtag=hawk-custom-tracking-21" data-link-merchant="Amazon UK"" target="_blank" rel="nofollow">£129.95 | £76.99 Save 41%

Best lightweight car seat deal - If you've got a newborn — look this way. Save just over 25% on this Amazon Prime Day baby deal on a lightweight infant carrier that weighs just 4.2kg. It's suitable for little ones to use from birth to 18 months.  

Silver Cross Balance i-Size Car Seat - £250 | £189.99 save 24%

Silver Cross Balance i-Size Car Seat - <a href="https://amazon.co.uk/Silver-Cross-Balance-Multi-Position-Reclining/dp/B08F8DZPC4/ref=sr_1_2_sspa?tag=hawk-future-21&ascsubtag=hawk-custom-tracking-21" data-link-merchant="Amazon UK"" target="_blank" rel="nofollow">£250 | £189.99 save 24%

Best Group 1/2/3 car seat deal - This multi-stage iSize child car seat is suitable from approximately 15 months to 12 years so it'll grow with your child through each stage of development.

Weaning and feeding deals

Baby feeding kit like sterilizers and bottle warmers are always cheaper on Prime Day so look out for deals on feeding items you'll need for the next stage of your feeding journey, such as larger baby bottles or faster-flow teats. 

Tommee Tippee Perfect Prep Day &amp; Night £135 | £89.99 Save 33%

Tommee Tippee Perfect Prep Day & Night <a href="https://amazon.co.uk/dp/B0795RPS1V?th=1&tag=hawk-future-21&ascsubtag=hawk-custom-tracking-21" data-link-merchant="Amazon UK"" target="_blank" rel="nofollow">£135 | £89.99 Save 33%

Best bottle-warming deal - The gold standard of bottle warmers, the Tommee Tippee Perfect Prep Day & Night machine freshly preps a formula feed within two minutes. The antibacterial filter means you can use tap water, and this gadget is 10x faster and uses 17x less electricity than a kettle.

 

Tommee Tippee Complete Feeding Set - £175 |£59.99 Save 66%

Tommee Tippee Complete Feeding Set - <a href="https://amazon.co.uk/dp/B07PM816HQ?geniuslink=true&tag=hawk-future-21&ascsubtag=hawk-custom-tracking-21" data-link-merchant="Amazon UK"" target="_blank" rel="nofollow">£175 |£59.99 Save 66%

Best multi-purpose feeding deal - Tommee Tippee enjoy a stellar reputation when it comes to bottle feeding equipment, and this Complete Feeding Set contains everything you need to make your baby feeding journey as smooth as possible - from a steriliser that can sterilise up to six baby bottles in just five minutes, to baby bottles, teats,  insulated bottle bags and much more.

Tommee Tippee 3-in-1 Advanced Electric Bottle and Food Pouch Warmer - £34.99 | £22.69 Save 35%

Tommee Tippee 3-in-1 Advanced Electric Bottle and Food Pouch Warmer - <a href="https://www.amazon.co.uk/dp/B07PPC5SR2?tag=hawk-future-21&ascsubtag=hawk-custom-tracking-21" data-link-merchant="amazon.co.uk"" target="_blank">£34.99 | £22.69 Save 35%

Best baby food warmer deal - Our tester billed this 'very impressive' in our recent roundup of the <a href="https://www.goodto.com/family/babies/best-bottle-warmer-577261" data-link-merchant="goodto.com"" data-link-merchant="amazon.co.uk"" target="_blank">best bottle warmers so this is another fab opportunity to nab a solid bit of baby gear at a bargain price.  It gently warms baby bottles and food pouches in just 4 minutes, whilst preserving essential nutrients and goodness.

Nanobebe Baby Bottle Ultimate Feeding and Cleaning Set £89.99 £53.99 Save 40%&nbsp;

Nanobebe Baby Bottle Ultimate Feeding and Cleaning Set <a href="https://amazon.co.uk/Nanobebe-Ultimate-Cleaning-Soothing-Essentials/dp/B0973HR6YM?th=1&tag=hawk-future-21&ascsubtag=hawk-custom-tracking-21" data-link-merchant="Amazon UK"" target="_blank" rel="nofollow">£89.99 £53.99 Save 40% 

Best sterilizer deal - This handy feeding and cleaning set contains Nanobebe baby bottles plus a sterilizer, drying rack, and bottle brush. And with 40% off it's a good buy if you're expecting a baby and want to be prepared for the possibility of bottle-feeding. 

Tommee Tippee Closer to Nature Baby Bottle Teats £13.99 |£9.99 at Amazon (save 29%)

Tommee Tippee Closer to Nature Baby Bottle Teats <a href="https://amazon.co.uk/Tommee-Tippee-Breast-Like-Anti-Colic-Silicone/dp/B09JYC1VR4/?tag=hawk-future-21&ascsubtag=hawk-custom-tracking-21" data-link-merchant="Amazon UK"" target="_blank" rel="nofollow">£13.99 |£9.99 at Amazon (save 29%)

Great deal if you're ready to wean - If you're getting ready to start weaning, these breast-like teats encourage a natural latch and can help ease your little one's transition to a bottle. As well as being BPA-free, these teats also have a built-in anti-colic valve, to prevent your baby ingesting excessive air while feeding to keep your baby healthy.

Breast pump deals

Elvie Wearable Electric Breast Pump - £320 | £214.99 Save 33%

Elvie Wearable Electric Breast Pump - <a href="https://amazon.co.uk/Elvie-Wearable-Breast-Electrical-Shields/dp/B0B8SML57S?tag=hawk-future-21&ascsubtag=hawk-custom-tracking-21" data-link-merchant="Amazon UK"" target="_blank" rel="nofollow">£320 | £214.99 Save 33%

Best electric breast pump deal - Stop all the clocks - we named the Elvie Single Electric Breast Pump the best breast pump money can buy in our buying guide - and you can snap it up with 33% off in this early Amazon Prime day baby deal. It's a completely hands-free, wearable breast pump that's small enough to fit neatly inside your bra so you can express everywhere from the office to the coffee shop without feeling conspicuous. It was a hit with our tester from the moment she unboxed it. 

Momcozy Wearable Breast Pump S12 Pro £139.99 | £111.99 at Amazon (save 20%)

Momcozy Wearable Breast Pump S12 Pro <a href="https://amazon.co.uk/Wearable-Hands-Free-Comfortable-Double-Sealed-Electric/dp/B0BNNGY2TN/?tag=hawk-future-21&ascsubtag=hawk-custom-tracking-21" data-link-merchant="Amazon UK"" target="_blank" rel="nofollow">£139.99 | £111.99 at Amazon (save 20%)

Best portable breast pump deal - A breast pump that allows you to pump anywhere at anytime can make a huge difference to new parents. The portability of this discreet and lightweight breast pump give you freedom to multitask with ease. It is available at a <a href="https://www.ebay.co.uk/itm/354811791997?mkevt=1&mkcid=1&mkrid=710-53481-19255-0&campid=5337827784&customid=hawk-custom-tracking" data-link-merchant="ebay.co.uk"" data-link-merchant="Amazon UK"" target="_blank" rel="nofollow">cheaper price on eBay (£97.99) but while it says it's new and unused, the box has been opened and resealed.

Medela Swing Maxi Flex Double Electric Breast Pump - £269.99 | £141.19 Save 48%

Medela Swing Maxi Flex Double Electric Breast Pump - <a href="https://amazon.co.uk/dp/B094BBL9HF?tag=hawk-future-21&ascsubtag=hawk-custom-tracking-21" data-link-merchant="Amazon UK"" target="_blank" rel="nofollow">£269.99 | £141.19 Save 48%

Best Medela breast pump deal - This is a cracking discount on this double electric breast pump -it fared very well with our testers in our recent guide to the <a href="https://www.goodto.com/family/babies/best-breast-pumps-97500" data-link-merchant="goodto.com"" data-link-merchant="Amazon UK"" target="_blank">best breast pumps so this is a rare chance to pick up a brilliant piece of baby kit at a bargain price. Go, go, go!

Haakaa Manual Breast Pump £24.99 £19.24 Save 23%

Haakaa Manual Breast Pump <a href="https://amazon.co.uk/Haakaa-Breastpump-Lip-Phthalate-100ml/dp/B07G43F123/ref=sr_1_27?tag=hawk-future-21&ascsubtag=hawk-custom-tracking-21" data-link-merchant="Amazon UK"" target="_blank" rel="nofollow">£24.99 £19.24 Save 23%

Best manual breast pump deal - Reportedly loved by celebrity mum Chrissy Teigen, this silicone breast pump is a hands-free option that scores rave reviews - more than 13,000 Amazon customers have rated it 4.5 out of 5 stars. Durable yet soft and flexible, it's a brilliant value buy at under £20 with 23% off and a great way to see how you get on with a manual pump. Not everyone wants all the wires and machinery of an electric one. This is also Amazon's lowest price in 30 days.

Philips Avent Electric Breast Pump £279.99 £179.99 Save 36%&nbsp;

Philips Avent Electric Breast Pump <a href="https://amazon.co.uk/Philips-Personalised-Expression-SCF397-11/dp/B08C7XPGDD/ref=sr_1_35?tag=hawk-future-21&ascsubtag=hawk-custom-tracking-21" data-link-merchant="Amazon UK"" target="_blank" rel="nofollow">£279.99 £179.99 Save 36% 

Best double electric breast pump deal - Wowza, we selected the Philips Avent Double Electric Breast Pump as our number one choice in our round-up of the <a href="https://www.goodto.com/family/babies/best-breast-pumps-97500" data-link-merchant="goodto.com"" data-link-merchant="Amazon UK"" target="_blank">best breast pumps for 2023 so we're delighted to see it in the sale for Prime Day. Our tester put it to the test whilst feeding her three-week-old baby and told us she wouldn't hesitate to recommend it to busy mums, describing it as a godsend. 

Sleep and bedtime deals

The secret to bagging a bargain when it comes to cribs, cots and cot mattresses on Prime Day is knowing what you actually need.  If you're expecting a baby and kitting out the nursery, have a read of our guides to the best Moses baskets, bedside cribs and cot beds and don't forget you can save a significant amount of money on the last day of Prime Day by stocking up on 'boring' basics like nappies, baby sleeping bags and cot mattresses.

Tiny Love Cozy Rocker £119.99 | £79.98 Save 33%

Tiny Love Cozy Rocker <a href="https://amazon.co.uk/dp/B07TFJC3GY?tag=hawk-future-21&ascsubtag=hawk-custom-tracking-21" data-link-merchant="Amazon UK"">£119.99 | £79.98 Save 33%

Best baby bouncer chair deal - Suitable from birth until your baby weighs 20 lbs or 9kg, this versatile baby rocker is easy to adjust from an upright or reclined baby seat to a lie-flat rocker. It comes with an electronic toy that rotates 90° and the rocker also plays 9 different tunes and has a range of light features to soothe and entertain your baby.

Tommee Tippee Dreammaker Baby Sleep Aid - £29.99 | £18.99 Save 37%

Tommee Tippee Dreammaker Baby Sleep Aid - <a href="https://amazon.co.uk/dp/B096GMHT29?tag=hawk-future-21&ascsubtag=hawk-custom-tracking-21" data-link-merchant="Amazon UK"" target="_blank" rel="nofollow">£29.99 | £18.99 Save 37%

Best night light deal - According to research, 85% of babies sleep better with a Tommee Tippee light and sound sleep aid and this one listens out for baby’s cries during the night and then automatically turns itself back on to soothe your baby back to sleep 

Tommee Tippee Groclock Sleep Trainer Clock £39.99&nbsp;| £22.49 Save 44%

Tommee Tippee Groclock Sleep Trainer Clock <a href="https://amazon.co.uk/dp/B098KZ79K5?th=1&tag=hawk-future-21&ascsubtag=hawk-custom-tracking-21" data-link-merchant="Amazon UK"" target="_blank" rel="nofollow">£39.99 | £22.49 Save 44%

Best sleep trainer deal - The perfect companion when you're sleep training a little one, this cleverly-designed clock not only tells the time with colours and pictures but also helps help little ones to understand when it’s time to get up and when it’s time to stay in bed, buying you a bit more shut-eye, we hope!

Baby carrier deals

You can make great savings on baby carriers, baby swings and baby bouncer chairs on Amazon Prime Day.

Nuby Newborn Baby Carrier&nbsp;- £56 | £52.79 Save 6%

Nuby Newborn Baby Carrier - <a href="https://amazon.co.uk/Nuby-Newborn-Carrier-Dark-Count/dp/B091VKQ97J/ref=sr_1_10?tag=hawk-future-21&ascsubtag=hawk-custom-tracking-21" data-link-merchant="Amazon UK"" target="_blank" rel="nofollow">£56 | £52.79 Save 6%

Best newborn baby carrier deal - Alas, there's only 6% off today compared to 29% off yesterday but this padded ergonomic carrier has multiple straps and buckles, so you can hold your baby in 3 different positions and is a worthwhile buy. The waist belt and adjustable padded straps mean you can tailor it to you (and avoid any back or shoulder pain). It's ideal for newborns up to 18 months.

Baby monitor deals

The best baby monitors are usually on sale at good discounts on Amazon Prime Day, so do your homework to figure out exactly what you need. You can often save more by choosing a slightly older model, so factor that into your decision-making and check the price direct from the retailer to make sure it really is an Amazon Prime Day baby deal.

Angelcare Ac327 3-in-1 Baby Movement Monitor with Video - £199 | £126.03 Save 37%

Angelcare Ac327 3-in-1 Baby Movement Monitor with Video - <a href="https://www.amazon.co.uk/dp/B07RH8X2RP?tag=hawk-future-21&ascsubtag=hawk-custom-tracking-21" data-link-merchant="amazon.co.uk"" target="_blank">£199 | £126.03 Save 37%

Best monitor with movement sensor deal - We awarded this four stars in our recent roundup of the <a href="https://www.goodto.com/family/best-baby-monitors-569522" data-link-merchant="goodto.com"" data-link-merchant="amazon.co.uk"" target="_blank">best baby monitors so Prime Day is a good chance to pick it up at a great price. It's an excellent value video monitor with a reliable movement sensor for extra peace of mind. And this is by far one of the best Prime Day baby deals we've seen.

Babymoov YOO Feel Video baby monitor with camera and night vision -&nbsp;£169.99&nbsp;| £159.99&nbsp;Save 20%

Babymoov YOO Feel Video baby monitor with camera and night vision - <a href="https://www.amazon.co.uk/Babymoov-Moov-Motorised-Video-Monitor/dp/B07KWSFW9M/ref=sr_1_2?tag=hawk-future-21&ascsubtag=hawk-custom-tracking-21" data-link-merchant="amazon.co.uk"" target="_blank" rel="nofollow">£169.99 | £159.99 Save 20%

Selling fast - We don't want you to miss out and at the time of writing, there were just 20 of these monitors left at this price for Prime Day. Our parent tester gave this an impressive 4 out of 5 stars and particularly liked the CCTV camera that gives you a 360-degree motorised view of your child so you can keep tabs on their every move. It also has two-way talk so you can soothe your child without entering the room, and plays up to five lullabies. To check out the pros and cons read our full <a href="https://www.goodto.com/reviews/baby-products/babymoov-yoo-moov-baby-monitor-review" data-link-merchant="goodto.com"" data-link-merchant="amazon.co.uk"" target="_blank">Babymoov YOO Moov baby monitor review.

Hubble Connected Nursery Pal Glow Smart HD Baby Camera - £69.99 | £50.07

Hubble Connected Nursery Pal Glow Smart HD Baby Camera - <a href="https://www.amazon.co.uk/dp/B098TQR5R3?th=1&tag=hawk-future-21&ascsubtag=hawk-custom-tracking-21" data-link-merchant="amazon.co.uk"" target="_blank">£69.99 | £50.07

Best wireless baby monitor deal - You can use your smartphone to view the camera feed from this monitor anywhere in the world via a Wi-Fi connection and by downloading the free HubbleClub app. Selling points include clear night-time footage and infrared night vision but we particularly like that it has talkback functionality, plays lullabies and even has a night light and sleep trainer mode. It's a good one for gadget lovers as it's compatible with Amazon Alexa and Google Assistant.

Baby walker and activity toy deals

Popular activity toys for babies and the best baby walkers are often discounted on Amazon Prime Day so these are the perfect products to shop for. If you're expecting a baby or have a newborn you could be forgiven for thinking that it'll be ages before your little one needs these kind of items but the time will come around much more quickly than you think!

Fisher-Price Jumperoo Baby Bouncer - £119.99 | £59.99 Save 50%

Fisher-Price Jumperoo Baby Bouncer - <a href="https://amazon.co.uk/dp/B019XSJTB0?tag=hawk-future-21&ascsubtag=hawk-custom-tracking-21" data-link-merchant="Amazon UK"" target="_blank" rel="nofollow">£119.99 | £59.99 Save 50%

Best bouncer toy deal - An absolutely classic piece of baby gear, this is a brilliant buy at the best of times but a bargain for Prime Day with 50% off! The seat spins 360° so your baby can burn off some energy while bouncing around to discover all the toys within reach. It's sturdy and free-standing plus it's easy to adjust to three different heights as your baby grows.

Bright Starts, 5-in-1 Your Way Ball Play Activity Gym and Ball Pit - £79.99 | £55.99&nbsp;Save 30%

Bright Starts, 5-in-1 Your Way Ball Play Activity Gym and Ball Pit - <a href="https://www.amazon.co.uk/dp/B08NG9TMGC?th=1&tag=hawk-future-21&ascsubtag=hawk-custom-tracking-21" data-link-merchant="amazon.co.uk"" target="_blank">£79.99 | £55.99 Save 30%

Best portable baby gym deal - This activity baby gym and ball pit comes with 40 balls for baby to play with as well as 7 take-along toys. The mat is machine-washable and the toys are easy to wipe clean plus the whole thing folds away into a handy carrying case for easy storage.

Kinderkraft Baby Playmat £39.99 | £21.17 Save 47%

Kinderkraft Baby Playmat <a href="https://amazon.co.uk/dp/B07KWC5THD?th=1&tag=hawk-future-21&ascsubtag=hawk-custom-tracking-21" data-link-merchant="Amazon UK"" target="_blank" rel="nofollow">£39.99 | £21.17 Save 47%

Best value playmat deal - This plush play mat has sides that can be lifted and fastened together to form a playpen and it comes with 20 balls in 4 different coluours. It also has adjustable toy bars and 7 different toys including a mirror, a rattling book, 2 teethers, and a squeaking tiger. 

Highchair deals

Get ahead of the weaning game by snapping up a highchair before you need one with these Amazon Prime Day highchair deals.

Mamas and Papas Juice High -&nbsp;£119.99&nbsp;| £92.99&nbsp;Save 22%

Mamas and Papas Juice High - <a href="https://amazon.co.uk/Mamas-Papas-Juice-Highchair-Eucalyptus/dp/B09V1KX2Y9/ref=sr_1_9?tag=hawk-future-21&ascsubtag=hawk-custom-tracking-21" data-link-merchant="Amazon UK"" target="_blank" rel="nofollow">£119.99 | £92.99 Save 22%

Best highchair deal overall - On sale elsewhere like Boots and Mamas & Papas for £99, we've found the best price here on Amazon for £92.99. We named the Mamas and Papas Juice the best buy overall in n our round-up of the <a href="https://www.goodto.com/best-high-chairs" data-link-merchant="goodto.com"" data-link-merchant="Amazon UK"" target="_blank">best highchairs for 2023 based on extensive feedback from our parent reviewerwho says it's a dream to clean, that it grows with your child, and it's super stylish. Check out the pros and cons over at our our full <a href="https://www.goodto.com/reviews/baby-products/mamas-and-papas-juice-highchair-review" data-link-merchant="goodto.com"" data-link-merchant="goodto.com"" data-link-merchant="Amazon UK"" target="_blank">Mamas & Papas Juice Highchair review.

Bath and skincare deals

Large Foldable Baby Bathtub - £59.99 | £47.99 Save 20%

Large Foldable Baby Bathtub - <a href="https://amazon.co.uk/Foldable-Bathtub-Cushion-Non-Slip-Collapsible/dp/B09Q69ZXQF/ref=sxin_18_sbv_search_btf?content-id=amzn1.sym.6806b386-5815-48a6-83af-c8f936535f66%3Aamzn1.sym.6806b386-5815-48a6-83af-c8f936535f66&crid=3BADHPIG0629X&cv_ct_cx=baby+bath&keywords=baby+bath&pd_rd_i=B09Q69ZXQF&pd_rd_r=59333903-f334-43e3-9f02-5d548ef60275&pd_rd_w=iyl6Q&pd_rd_wg=OqPra&pf_rd_p=6806b386-5815-48a6-83af-c8f936535f66&pf_rd_r=M20JNTPZS8WN5MMJGDJ2&qid=1689068723&s=baby&sbo=RZvfv%2F%2FHxDF%2BO5021pAnSA%3D%3D&sprefix=baby+bath%2Cbaby%2C208&sr=1-1-9131241a-a358-4619-a7b8-0f5a65d91d81&tag=hawk-future-21&ascsubtag=hawk-custom-tracking-21" data-link-merchant="Amazon UK"" target="_blank" rel="nofollow">£59.99 | £47.99 Save 20%

Best baby bathtub deal - This 55L bathtub is at its lowest price in 30 days for Amazon Prime Day. It has an impresive maximum load of 50kg so it's suitable for ages 0-6 years, but that doesn't mean it's not compact - because this tub's collapsing design makes it easy to store too. As well as the bathtub and cushion, you'll get a temperature-sensing plug to help get the water just right during bathtime. 

Prime Day toy deals

Perhaps the best way for parents to make the most of Amazon Prime Day is by snapping up deals on toys that you can pop away for birthdays or Christmas gifts.

Barbie Dreamtopia Magical Lights Unicorn -&nbsp;£124.99&nbsp;| £94.13&nbsp;Save 25%

Barbie Dreamtopia Magical Lights Unicorn - <a href="https://amazon.co.uk/Barbie-Dreamtopia-Magical-Lights-Unicorn/dp/B086VXCBP1?ref_=Oct_DLandingS_D_869c3617_3&th=1&tag=hawk-future-21&ascsubtag=hawk-custom-tracking-21" data-link-merchant="Amazon UK"" target="_blank" rel="nofollow">£124.99 | £94.13 Save 25%

Best Barbie toy deal - Barbie really is that toy that spans generations, and for 2023 she's had a colourful revamp. There are multiple ways to play -- pet the unicorn's body, tap its horn, or let it munch on the included ice cream cone accessory to hear music or sweet sounds and see starry, multi-coloured lights. And yes, it's a pricey one, there's no denying that but all the best 'most wanted toys' usually are - which is why it's best to move now while there's money off. 

Jurassic World Dominion Large Dinosaur -&nbsp;£104.99&nbsp;| £33.35&nbsp;Save 68%

Jurassic World Dominion Large Dinosaur - <a href="https://amazon.co.uk/Jurassic-World-Survival-Instincts-Colossal/dp/B09BW57H76?tag=hawk-future-21&ascsubtag=hawk-custom-tracking-21" data-link-merchant="Amazon UK"" target="_blank" rel="nofollow">£104.99 | £33.35 Save 68%

Best dinp toy deal - Calling the parents of all dino lovers. This is the toy of the year for the T-rex fans. This gigantic dinosaur figure is more than 3 feet long (literally the same height as an Emperor penguin...) and has authentic features and colours. Again, not cheap, but what a vibe for the 'main present' this Christmas.

Reusable Magnetic Water Balloons - £25.99&nbsp;| £19.99&nbsp;Save 23%

Reusable Magnetic Water Balloons - <a href="https://amazon.co.uk/Smasiagon-Reusable-Magnetic-Refillable-Latex-Free/dp/B0BVQN2CVW?tag=hawk-future-21&ascsubtag=hawk-custom-tracking-21" data-link-merchant="Amazon UK"" target="_blank" rel="nofollow">£25.99 | £19.99 Save 23%

TikTok trend - If, like our Family Editor and mum-of-one, Stephanie Lowe you were thinking of buying these but held off, now is your time. Grab this deal and save yourself 23%, plus hours of blowing up and tying water balloons, then picking up the discarded rubber after water fights. These scoop and snap shut each time and are soft on impact and fun for younger kids to roll around. Also great to dry out, put away, and reuse year after year.

Tiny Love Black and White Take-Along Mobile - £31.99 | £23.99 Save 25%

Tiny Love Black and White Take-Along Mobile - <a href="https://amazon.co.uk/dp/B07MXMGRY2?geniuslink=true&tag=hawk-future-21&ascsubtag=hawk-custom-tracking-21" data-link-merchant="Amazon UK"" target="_blank" rel="nofollow">£31.99 | £23.99 Save 25%

Best baby mobile deal This portable mobile is suitable from birth and includes five melodies and 30 minutes of music, so it's a great introduction to <a href="https://www.goodto.com/family/sensory-play-the-benefits" data-link-merchant="goodto.com"" data-link-merchant="Amazon UK"" target="_blank">sensory play. The adjustable connector arm fits most travel cots, strollers and bassinets, making it easier to bring this toy along on any trip.

BRIO World Railway Lift &amp; Load Warehouse Set - £99.99 | £68.59 Save 31%

BRIO World Railway Lift & Load Warehouse Set - <a href="https://www.amazon.co.uk/BRIO-World-Lift-Load-Warehouse/dp/B079947CTP/ref=sr_1_9?tag=hawk-future-21&ascsubtag=hawk-custom-tracking-21" data-link-merchant="amazon.co.uk"" target="_blank">£99.99 | £68.59 Save 31%

Best toy train deal - This classic wooden train set is the ultimate toy for little train fans. The battery-powered trains take passengers to the station and it comes with a stash of accessories and all-important tracks. With 30% off, this is definitely a Prime Day toy deal to pop away for Christmas!

Little Tikes Tobi Robot Smartwatch for Kids - &nbsp;£49.99 | £19.49

Little Tikes Tobi Robot Smartwatch for Kids -  <a href="https://www.amazon.co.uk/dp/B0851LY2H3?th=1&tag=hawk-future-21&ascsubtag=hawk-custom-tracking-21" data-link-merchant="amazon.co.uk"" target="_blank">£49.99 | £19.49 save 61%
The Tobi Robot Smartwatch for children has a playful personality, moving robot arms and legs, fun sound effects, and 100+ expressions that will keep kids giggling, dancing, playing, and learning. It features a clock, calendar, stopwatch, timer, reminders, and alarm clock. And you can bag one with 30% off in this Prime Day toy deal. 

Last-minute Prime day baby deals to snap up

Grab these little last-minute Prime Day deals for parents before they disappear, like Cinderella, at midnight!

Medela Silicone Breast Milk Collector £18.90 | £12.78 at Amazon (save 32%)

Medela Silicone Breast Milk Collector <a href="https://amazon.co.uk/Medela-Collector-Breastfeeding-Silicone-Transparent/dp/B0B8T7B91S/?tag=hawk-future-21&ascsubtag=hawk-custom-tracking-21" data-link-merchant="Amazon UK"" target="_blank" rel="nofollow">£18.90 | £12.78 at Amazon (save 32%)

Best breast milk collector deal - This is a #1 best seller on Amazon so it's great to see it available for less than £13 for Prime Day. If you're pumping, or planning to pump, this breast pump companion can make sure you collect every drop of breast milk for your little one.

Medela Set of 180 ml Breast Milk Storage Bags - Pack of 50 £8.37 | £5.32 at Amazon (save 36%)

Medela Set of 180 ml Breast Milk Storage Bags - Pack of 50 <a href="https://amazon.co.uk/Medela-Breastmilk-Storage-Bags-50-Count/dp/B075R5DQ5R/?tag=hawk-future-21&ascsubtag=hawk-custom-tracking-21" data-link-merchant="Amazon UK"" target="_blank" rel="nofollow">£8.37 | £5.32 at Amazon (save 36%)

Cheaper than Boots - Safe and hygienic storage of breast milk is really important to breastfeeding parents, and these breast milk storage bags from Medela are almost half the price on Amazon than they are at <a href="https://www.awin1.com/awclick.php?awinmid=2041&awinaffid=103504&clickref=hawk-custom-tracking&p=https%3A%2F%2Fwww.boots.com%2FMedela-Breastmilk-storage-bags-10239733" data-link-merchant="boots.com"" data-link-merchant="Amazon UK"" target="_blank" rel="nofollow">Boots right now. 

And since the 25 pack is available for £5.08, with this deal, you're getting double the amount for only an extra 24p!

Tommee Tippee Baby Healthcare and Grooming Kit £24.99 | £12.49 at Amazon (save 49%)

Tommee Tippee Baby Healthcare and Grooming Kit <a href="https://amazon.co.uk/Tommee-Tippee-Closer-Nature-Healthcare/dp/B002IS0M32/?tag=hawk-future-21&ascsubtag=hawk-custom-tracking-21" data-link-merchant="Amazon UK"" target="_blank" rel="nofollow">£24.99 | £12.49 at Amazon (save 49%)

Cheapest price we found - With almost 50% off, this is the cheapest we've seen this kit from Tommee Tippee. It's got everything you need to groom your little one, from baby nail clippers, nail scissors, hairbrush and comb, as well as  a digital thermometer and nasal aspirator. 

This will be a really handy addition to any hand luggage if you're heading on holiday this summer, so make sure you snap it up at this cheaper price while you can.

When is Amazon Prime Day 2023?

Now! Amazon Prime Day 2023 started on Tuesday 11th July and finishes 48 hours later at midnight tonight on Wednesday 12th July.

What is Amazon Prime Day?

Amazon Prime Day is an online sale that the retailer runs every year, usually in mid-July. It's only accessible if you pay for Amazon Prime but you can sign up for a free 7-day membership and then cancel if you just want to access the Prime Day deals. The sale extends across the whole site but there are always big price cuts on all the products that parents and families need, from everyday parenting basics like nappies, baby wipes, and formula milk to 'big ticket' items of baby gear like cots, bedside cribs, car seats, and prams/pushchairs.

How do you sign up for Amazon Prime Day?

New members can try Prime, for free, for up to 30 days. It's £8.99 a month after the 30-day free trial period and you can cancel your Amazon Prime membership at any time.

To take advantage of the Prime Day deals on baby products, make sure you sign up for an Amazon Prime membership. If you don't want to pay for it beyond the free trial, you must remember to cancel your membership before the 30 days are up, otherwise, you will be charged.

If you have a smartphone, it's also worth downloading the Amazon app so that you can keep track of lightning deals as these short flash sales end quickly after a limited period of time.

How to get the best Prime Day baby deals

Amazon Prime Day baby deals are a parent's dream and a rare chance to save money on all the items you need with children in your life, from the best prams and pushchairs to must-have parenting gadgets like baby monitors and breast pumps - with as much as 50% off selected baby essentials. 

Today is your last chance to make some mega savings on all kinds of parenting gear from half-price toys to stash away for Christmas to the next-stage car seat at a cut-price for your growing baby or toddler, but you need to sign up for Prime membership if you haven't already. And if you're expecting a baby, Prime Day is the ideal time to kit out the nursery and save money on pricy items of essential baby gear such as bedside cribs, Moses baskets, and cot beds.

The last Prime Day sale was in October 2022 and included discounts on big brands of baby gear including Mamas & Papas, Philips Avent, Tiny Love, Tommee Tippee, Fisher-Price, Silver Cross, and more, with Amazon slashing the price of popular items including car seats and baby carriers, thanks to one-off Prime Day baby deals.

Prime Day baby deals also represent a good time to think ahead and save some cash on the next bit of kit your child is likely to need. Look at deals on travel cots and travel strollers ready for future adventures with your baby, or stock up on baby sleeping bags in the next size up while prices are low. And if you settled for budget versions of items like bottle warmers or sterilizers, you might find you can treat yourself to a gadget upgrade on Amazon Prime Day for a fraction of the usual price.

Amazon Prime Day baby deals: can you return items? 

Yes, you can return items that you purchase during Amazon Prime Day sale events. As long as a product is unused, Amazon (and most sellers on the site) will give you a full refund for items that you return within 30 days of receipt of delivery. Amazon's returns policy is a standard 30-day period and this applies to Prime Day purchases.

Looking for other great deals before Prime Day ends tonight? Check out these self-care Prime Day deals you actually won't regret buying, have a peek at our Prime Day air fryer deals, or shop the best Prime Day teacher gifts for end-of-year inspiration. 

Heidi Scrimgeour
Deputy Editor

As a parenting specialist for more than 15 years, Heidi has written for most national newspapers and for a wide range of consumer magazines, including Mother & Baby where she was the Shopping Editor for six years, looking after regular consumer features including buying guides and gift roundups.